At Franklin Loan Center, I served as the primary designer on a two-person marketing team, taking web, email, social, and print campaigns from brief through launch. I led creative direction and signed off on external marketing under the Franklin Loan Center brand.
I ran Meta ads at about $300 a month that generated about 100 leads over three months, roughly $9 per lead, and designed Google Ads display creative. I also built reusable templates and a brand-asset library for 17 branches, reducing typical turnaround from three business days to one.
As an Independent Designer at Vast Visuals, I designed Eye for Design, a playable 8-bit browser game, and built Notcho, a native Mac planner that AI agents can read and update. I also launched a bilingual, mobile-first website for Garcia's Tire Shop, with a tire-size guide and call-focused customer journey.
