Michelle Wu

Localize, transcreate, and evaluate marketing, UI, and product content for global brands, ensuring audience relevance, brand voice consistency, and user clarity. Review and annotate AI training data and machine-generated content against client rubrics and quality standards.

Deliver translations, transcreation, and localized marketing copy aligned with brand voice and audience needs. Optimize web and marketing content through keyword research, market trends, and SEO to improve search visibility.

Designed scalable UI components for an iGaming platform, ensuring visual consistency and responsiveness across mobile and web. Created design documentation and UX specifications to streamline collaboration across design and development.

Led user-centered design of a workflow management platform, improving productivity by 34%. Conducted market and competitive research and developed content plans for a corporate website, increasing brand presence and conversion rates by 20%.

Pursued a Master of Science in Human-Centered Design and Engineering from 2022 to 2024.

Earned a Master of Arts in Global Communications from 2015 to 2016.

Completed a Master of Science in Global Media and Communications from 2014 to 2015.

Earned a Bachelor of Arts in International Relations from 2009 to 2014.