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Michelle VelezMV
Open to opportunities

Michelle Velez

@michellevelez

I design AI-powered booking and payment experiences that improve conversion and reduce drop-off.

United States
Message

What I'm looking for

I'm looking to lead user-centered product design for AI-powered, transactional experiences where research, experimentation, and cross-functional collaboration can improve conversion and reduce friction.

I've led product design at Norwegian Cruise Line Holdings, building Nora, an AI agent that brought end-to-end booking and payment into conversational experiences. My work contributed to 94.5% positive user sentiment, a 58% increase in likelihood to enter the booking funnel, and a 16% increase in booking value among Nora users.

I also designed booking, payment, FlexPay, and checkout flows for Supernova, NCL.com's large-scale redesign. Through usability improvements across complex multistep journeys, I contributed to a 20% increase in completed bookings while partnering closely with product, engineering, research, and business teams.

Earlier, I improved subscription-service experiences at Legacy Research Group and mentored UX students at BrainStation. I enjoy turning user research, experimentation, and business goals into scalable, high-fidelity product experiences.

Experience

Work history, roles, and key accomplishments

Education

Degrees, certifications, and relevant coursework

Interaction Design Foundation logoIF

Interaction Design Foundation

Certificate, AI Design

2024 - 2024

Grade: Top 10% Distinction

Completed AI For Designers Certificate with top 10% distinction.

BrainStation logoBR

BrainStation

Teaching Assistant, UX Design

2020 - 2021

Activities and societies: Assisted and mentored UX students through design projects and assessments, improving student engagement and communication.

Served as a Teaching Assistant for UX Design, mentoring students and providing feedback on design projects.

BrainStation logoBR

BrainStation

Certificate, UX/UI Design

2020 - 2020

Completed UX/UI Design Certificate.

Florida International University logoFU

Florida International University

Bachelor of Arts, International Relations

1999 - 2003

Earned a Bachelor of Arts in International Relations.

Tech stack

Software and tools used professionally

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