Michelle Velez
@michellevelez
I design AI-powered booking and payment experiences that improve conversion and reduce drop-off.
What I'm looking for
I've led product design at Norwegian Cruise Line Holdings, building Nora, an AI agent that brought end-to-end booking and payment into conversational experiences. My work contributed to 94.5% positive user sentiment, a 58% increase in likelihood to enter the booking funnel, and a 16% increase in booking value among Nora users.
I also designed booking, payment, FlexPay, and checkout flows for Supernova, NCL.com's large-scale redesign. Through usability improvements across complex multistep journeys, I contributed to a 20% increase in completed bookings while partnering closely with product, engineering, research, and business teams.
Earlier, I improved subscription-service experiences at Legacy Research Group and mentored UX students at BrainStation. I enjoy turning user research, experimentation, and business goals into scalable, high-fidelity product experiences.
Experience
Work history, roles, and key accomplishments
Senior Product Designer
Norwegian Cruise Line Holdings
Dec 2024 - Mar 2026 (1 year 3 months)
Led design for AI agent Nora, integrating end-to-end booking and payment flows into conversational experiences. Drove measurable impact on engagement and revenue, including a 94.5% positive user sentiment and a 58% increase in likelihood to enter the booking funnel.
Education
Degrees, certifications, and relevant coursework
Interaction Design Foundation
Certificate, AI Design
2024 - 2024
Grade: Top 10% Distinction
Completed AI For Designers Certificate with top 10% distinction.
BrainStation
Teaching Assistant, UX Design
2020 - 2021
Activities and societies: Assisted and mentored UX students through design projects and assessments, improving student engagement and communication.
Served as a Teaching Assistant for UX Design, mentoring students and providing feedback on design projects.
BrainStation
Certificate, UX/UI Design
2020 - 2020
Completed UX/UI Design Certificate.
Florida International University
Bachelor of Arts, International Relations
1999 - 2003
Earned a Bachelor of Arts in International Relations.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Website
michellevelez.comJob categories
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