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Holly FergusonHF
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Holly Ferguson

@hollyferguson

Product Design Lead at Sagepath Reply, shaping Carnival’s safety platform and building enterprise design systems with 2,500+ components.

United States
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At Sagepath Reply, I lead a team of four designers delivering a global internal safety-management platform for Carnival Cruise Line and its sister brands, from onboard research to a 7-ship pilot. I also built and govern two enterprise design systems with 2,500+ and 1,000+ components and variables.

I lead product design for Georgia-Pacific’s automation platform across 150+ warehouse facilities, defining its future-state experience with business analysts. Previously, I shipped features for MDRT Academy and helped raise engagement 6%, launched Apple’s Partner Portal used by 1,000+ people daily, and contributed to the MDRT Member app, which reached 40,000+ active users.

Experience

Work history, roles, and key accomplishments

Education

Degrees, certifications, and relevant coursework

Interaction Design Foundation logoIF

Interaction Design Foundation

AI for Designers, AI for Designers

Completed the AI for Designers certification from the Interaction Design Foundation in 2025.

University of Oklahoma logoUO

University of Oklahoma

Bachelor of Fine Arts, Design and Visual Communications

Bachelor of Fine Arts in Design and Visual Communications from the University of Oklahoma, completed in 2015.

Tech stack

Software and tools used professionally

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