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Michael Vaas

@michaelvaas

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I create clear B2B SaaS, marketing, and web content that makes complex topics useful and accessible.

France

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What I'm looking for

I'm looking to create clear, useful B2B, SaaS, marketing, and web content that makes complex topics accessible to the right audience.

I've created more than 450 pieces of French and English digital content for over 20 clients across healthcare, e-commerce, media, and corporate sectors. My work includes articles, web pages, guides, product content, and SEO-focused content.

Most recently, I reworked more than 60 web pages for Premium Plus, a Zendesk Partner, covering customer support, AI, and automation. I adapt content for French-speaking audiences while preserving brand tone, improving clarity and structure, and supporting SEO performance.

Experience

Work history, roles, and key accomplishments

Current

English Teacher & Trainer

Current

Self Employed

Sep 2024 - Present (2 years)

Teaching English to university students and professionals.

Teaching English Training

B2B SaaS Copywriter & Content Specialist

Premium Plus – Zendesk Partner

May 2026 - Jun 2026 (1 month)

Wrote and adapted B2B SaaS content covering customer support, AI and automation. Reworked more than 60 web pages, turning complex SaaS topics into clear and accessible content, and adapted English content for French-speaking audiences.

B2B SaaS Content Writing Copywriting SEO Web Content Localization French English

Freelance Content Writer & Copywriter

Self Employed

Apr 2021 - Oct 2025 (4 years 6 months)

Created and adapted content for more than 20 clients across healthcare, e-commerce, media and corporate sectors. Produced more than 450 pieces of digital content in French and English, including articles, web pages, guides and product content.

Copywriting Web Content Content Marketing Storytelling Editorial Strategy SEO Keyword Research SEMrush Google Analytics Google Search Console WordPress Canva HubSpot Excel AI Tools ChatGpt Claude

Mathematics Teacher

École Européenne Lille Métropole

Feb 2025 - Jul 2025 (5 months)

Taught mathematics in English in an international school.

Teaching Mathematics English

Education

Degrees, certifications, and relevant coursework

IAE Lille

Master of Business Administration, Business Administration

2018 - 2020

Completed an International Executive MBA, a Master's degree, entirely in English. Included a double-degree with Poznan University of Technology in Poland through an Erasmus exchange programme.