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Michael Eid

@michaeleid

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I am a senior iOS engineer delivering performant, modular mobile experiences.

Canada

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What I'm looking for

I want senior, remote-friendly roles where I can build performant, modular iOS products, lead engineering efforts, and apply ML/NLP and location-based features to drive user engagement and fast iteration.

I build high-performance iOS applications with a focus on modular architectures, observability, and developer productivity. I have led platform efforts to modernize codebases, adopt CI/CD and build tooling, and deliver measurable performance improvements.

I established a Design Language System (UIKit + SwiftUI) and modularized monolithic apps to reduce development time and unlock feature teams. I rewrote networking with Combine to cut load times and implemented Server-Driven UI to speed delivery and increase conversion.

I've driven language and build migrations—raising Swift adoption dramatically and introducing Bazel to halve build times—while mentoring teams and setting standards for testing and release automation. I also design SDKs, API libraries, and multi-locale experiences for broad device and regional support.

Most recently I am building and scaling social experiences that combine machine learning, NLP, health, motion, and location to deliver predictive, context-aware features. I prioritize pragmatic engineering that balances user impact, reliability, and speed of iteration.

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Experience

Work history, roles, and key accomplishments

Current

Staff Software Engineer (R&D)

Current

Stealth Startup

Jan 2025 - Present (10 months)

Building and scaling an iOS social network combining location-based updates and predictive user behavior using custom high-performance algorithms, ML, NLP, Health, Motion, and Location.

Swift SwiftUI Machine Learning NLP Performance Optimization

Senior Software Engineer (iOS)

Stealth Startup

Apr 2024 - Jan 2025 (9 months)

Built SwiftUI applications for startup projects in legal and cybersecurity domains, delivering production-ready iOS features.

Swift SwiftUI iOS Development Security

Senior Software Engineer (iOS)

Empower Finance

Sep 2022 - Apr 2024 (1 year 7 months)

Established a UIKit and SwiftUI Design Language System with modular components, reducing development time by 25% across 50+ screens. Rewrote networking with Combine to improve load times by 50%, modularized the codebase (1→10 modules), and implemented server-driven UI that increased onboarding conversion by 20% while accelerating delivery.

Swift SwiftUI Combine

Senior Software Engineer (iOS)

Jun 2021 - Sep 2022 (1 year 3 months)

Led a team of 5 iOS developers to drive Objective-C to Swift conversion from 40% to 90% and modularized components to improve developer productivity. Reduced app TTI startup time by 60% via a reactive lifecycle and feed caching, and cut build times by 50% through Bazel adoption.

Swift Objective C Bazel

Senior iOS Engineer

Robots and Pencils

May 2018 - Apr 2021 (2 years 11 months)

Implemented the Absorb LMS iOS learning app with multi-locale support across 4+ regions. Led feature planning and delivery for WestJet native in-app booking, increasing app adoption by 20%.

Swift Objective C Localization User Adoption

Senior iOS Engineer

Kinetic Commerce

Sep 2017 - May 2018 (8 months)

Engineered an SDK framework integrating GraphQL, SHA256 network encryption, and CoreData for secure data handling. Developed UI libraries and reusable components for macOS and iOS to support integration across 8+ device types and enable user branding.

Swift Objective C GraphQL SHA 256