Meraj Hoda
@merajhoda
I build revenue-driving organic social content systems for global fashion, beauty, and DTC brands.
IndiaWhat I'm looking for
I've led organic social strategy for TheSoul Group's 5-Minute Crafts, Wow Cube, Hasbro Transformers, and The Fixies brands across Instagram, YouTube, Facebook, and TikTok.
I helped grow Transformazing from 87K to 2M+ Facebook followers, generating 519M reach, 1B three-second views, and 764K+ net new followers in a 10-month turnaround. I also rebuilt Cool Tool ES, delivering 4X quarter-over-quarter revenue growth, 427% subscriber growth, and 292% more views.
I've scaled multilingual short-form YouTube channels to 1M+ subscribers within six months and launched TikTok language markets that generated 6.7M combined views in three months. My work combines audience insights, structured experimentation, trend-led creative direction, and platform-native publishing.
At Bored Panda, I grew Facebook and YouTube communities by 35% in four months and increased engagement by 20%. I use AI daily for research, ideation, scripting, localization, and repurposing, building scalable workflows across 30+ channels and 12+ markets.
Experience
Work history, roles, and key accomplishments
AI Content Innovation
The Soul Group
Jan 2025 - Jan 2026 (1 year)
Built AI-assisted content repurposing workflows to transform high-performing content into localized, platform-native assets across multiple brands and language markets. Developed scalable production systems supporting multilingual content operations.
Social Media Content Manager
The Soul Group
Jan 2023 - Jan 2026 (3 years)
Led organic social strategy for fashion and beauty content under the 5-Minute Crafts brand, alongside DTC product promotion across Instagram and YouTube. Drove significant growth and revenue through content optimization and audience-first strategies.
Grew Facebook and YouTube communities by 35% within four months through data-driven content selection and publishing optimization. Increased engagement by 20% by refining schedules and monitoring trends.
Education
Degrees, certifications, and relevant coursework
Manipal University Jaipur
Master of Arts, Mass Communication and Media Studies
2023 - 2025
Pursued a Master's degree in Mass Communication and Media Studies, focusing on advanced media theories and practical applications.
Patna University
Bachelor of Arts, Mass Communication and Journalism
2017 - 2020
Earned a Bachelor's degree in Mass Communication and Journalism, gaining foundational knowledge in media and communication.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Job categories
Skills
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