Melody Ansari

I started my full time professional career in 2014. I received my Bachelor of Arts in Fashion & Retail (2011-2014) and started working as a Social Media Associate (later promoted to Consultant) in 2014.

Hired initially to do content-creation (copywriting, graphic design) for Facebook/Google/Instagram/LinkedIn Ads, I was soon promoted to be a Social Media Consultant; expanding my responsibilities to development of business strategies, engagement calendars, and proposals to WIN + ATTRACT new KEY clients such as OLYMPUS, TOSHIBA, LOREAL, COMEX & IT SHOW, and MayBank.

I was recognized by leadership as a significant contributor to why the aforementioned brands continued to renew with our small Ad agency during my tenure 2014 to 2016. I fell in love with Facebook ‘insights’ and other data tools available to a marketing consultant at the time, and decided to pursue an MBA with a focus in BI & Analytics at UNCC (2016 -2019).

During my MBA studies, I was awarded a graduate assistantship. The responsibilities for this role included being ”the MBA brain in the room” and writing a business proposal for a UNCC funded product (SaaS, EdTech). After graduation, I got a full time job at AAA Carolinas HQ in Charlotte NC (July 2019).

Working at AAA I finally got to experience handling Big Data (full time) in a widely recognized organization that had MILLIONS of members, not to mention the fact that as a BA in Marketing Department, I was the main person in charge of providing CMO (head of Marketing) with ALL the numbers he needed on a daily basis.

In Sept 2021 I joined CPI as an Analytics Engineer. In addition to many ETL tasks to help clean, prep data and build the data warehouse, I was in charge of designing and deploying MANY executive level dashboards. Some of my noteworthy dashboards include: an end to end sales funnel and sales recap dashboard. Using a variety of my advanced analytics expertise such as preparing, cleaning, and integrating the data from MANY sources in a summarized SQL View to be used as a data source in an easy to digest data visualization solution.