Mel Marty Macasil
@melmartymacasil
Senior Media Buyer & Creative Strategist | 8 Yrs Founder-Led Growth | Performance Marketing, DTC Ecommerce | Meta, TikTok, Google Ads | $3-$6M Adspent
PhilippinesWhat I'm looking for
I build paid acquisition systems for DTC and ecommerce brands by connecting media data to creative strategy, customer research, offers, and conversion economics.
At HumAIn Studio, I run Meta and TikTok paid media for international ecommerce clients and lead creative strategy from audience research through hook direction and production. I use Atria or Motion, Foreplay, and Triple Whale to connect creative research with revenue reporting.
As founder of 360 Spin Studio, I turned $16,675 in Meta spend into 611 booked events and roughly $246,000 in event revenue. I also built a GoHighLevel inquiry-to-booking lifecycle with automated email and SMS follow-up.
During a three-year partnership with a US-based agency, I managed 3–5 client accounts at a time across eight verticals, led four creative pods, and managed approximately $3M–$6M in paid media. Earlier, I founded and operated three DTC stores that generated over $500K in recorded sales.
Experience
Work history, roles, and key accomplishments
Performance Marketing | Creative Strategist | AI Creative Director
HumAIn Studio
Jan 2026 - Present (8 months)
Runs paid media on Meta and TikTok for international ecommerce DTC clients, leading creative strategy from research through production. Built a full creative pipeline and delivers compliance-aware creative for regulated categories.
Senior Media Buyer & Creative Strategist (Founder)
360 Spin Studio
Jan 2023 - Jan 2026 (3 years)
Turned $16,675 of Meta spend into 611 booked events and roughly $246,000 in event revenue over 37 months at 14.8x blended MER. Delivered brand activations for major clients and built a GoHighLevel lifecycle system.
Media Buyer, Creative Strategist & Performance Marketer
US-Based Marketing Agency
Jan 2020 - Dec 2022 (2 years 11 months)
Owned accounts end-to-end for 3 to 5 US clients at a time across eight verticals, reporting directly to the CEO. Led four teams and managed typical monthly ad spend of $80,000 to $100,000, peaking at $150,000 to $200,000.
Senior Media Buyer & Creative Strategist (Founder)
Independent E-commerce Ventures
Jan 2017 - Jan 2020 (3 years)
Founded and ran three DTC stores generating over $500K USD in combined recorded sales, owning paid acquisition, creative, and operations end-to-end. Grew from working alone to a team of fifteen.
Education
Degrees, certifications, and relevant coursework
AI Video Production Bootcamp
Bootcamp, AI Video Production
Completed AI Video Production Bootcamp in 2026.
Funnel Mastery Academy
Training, GoHighLevel Automations & Workflows
Completed GoHighLevel Automations & Workflows training at Funnel Mastery Academy in 2023.
Ben Malol Live Workshop
Workshop, Ecommerce Scaling
Attended Ben Malol Live Workshop on Advanced Scaling in Ecommerce in 2019.
E-Commerce Titans
Masterclass, E-Commerce
Completed Advanced E-Commerce Masterclass with Steve Tan in 2018.
Springboard
Intensive Training, E-Commerce
Completed E-Commerce Intensive Training with Nick Peroni in 2017.
Columban College
Bachelor of Science in Nursing, Nursing
Bachelor of Science in Nursing degree from Columban College, completed in 2010.
Tech stack
Software and tools used professionally
Availability
Location
PhilippinesAuthorized to work in
Salary expectations
Skills
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