MELISSA SANTOS
@melissasantos1
Crypto-native growth & markets strategist turning Web3 protocol complexity into narratives that drive community and adoption.
ZimbabweWhat I'm looking for
I’m a crypto-native operator with 5+ years across growth, community, markets, and strategy in Web3. I advise and build for projects and foundations, including Sui Foundation and Sonic Labs, while leading social, community, and go-to-market execution.
I’ve built campaigns and day-to-day engagement across X, Telegram, and Discord—onboarding creators and KOLs, producing live event content, and translating dense protocol material into narratives that earn attention. I lean on deep ecosystem relationships across foundations and founders to amplify reach.
On the markets side, I trade and analyze on-chain ecosystems across Solana, Ethereum, and TON. I also build my own trading, data, and automation tooling with AI-assisted development (Claude Code), from API integrations to cloud deployment.
Before and alongside crypto growth work, I co-founded and operated a cross-border Mexico–U.S. export business, owning the P&L, sourcing, contracts, and international partner relationships. I bring that operational clarity—plus a law degree—to shipping strategy end to end.
Experience
Work history, roles, and key accomplishments
Crypto Growth & Community Advisor
Independent Advisor
Jan 2022 - Present (4 years 5 months)
Led growth, social, and community strategy for crypto projects and foundations across X, Telegram, and Discord, managing campaigns, launches, and daily engagement. Supported launches tied to projects reaching $250M–$400M in market value by onboarding creators/KOLs and turning technical protocol material into compelling narratives.
Co-Founder & Operating Partner
Avocado Export Venture
Jan 2020 - Present (6 years 5 months)
Co-founded and operated a cross-border export business, owning P&L, buyer relationships, contracts, and day-to-day operations across the Mexico–U.S. border. Managed international partners and negotiations in English, Spanish, and Portuguese to deliver ongoing commercial outcomes.
Markets Analyst & Automation Builder
Independent
Jan 2019 - Present (7 years 5 months)
Traded and analyzed on-chain markets across Solana, Ethereum, and TON, focusing on narrative, sentiment, and market mechanics. Built trading, data, and automation tools using AI-assisted development (Claude Code), including API integrations and cloud deployment.
Education
Degrees, certifications, and relevant coursework
University of Miami School of Law
Juris Doctor (J.D.), Law
Completed a Juris Doctor (J.D.). Coursework/projects emphasized social and community strategy, content and copywriting, campaign management, and creator/KOL partnerships.
University of California, Los Angeles
Bachelor's Degree, Markets & Technology
Completed a Bachelor's degree. Study and work focused on on-chain and market analysis, trading, tokenomics literacy, and building AI tooling and automation (e.g., API and cloud).
Availability
Location
ZimbabweAuthorized to work in
United StatesJob categories
Skills
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