Looking for a job

Melina Villacís

@melinavillacs

Message

Creative copywriter and community manager crafting multichannel content and SEO-driven messaging for brands.

Ecuador

Message

Hello! I'm Melina Villacís, from Ecuador. I speak Spanish, and I grew up surrounded by art thanks to the opportunity my parents gave me.

Singing, piano, dance. There wasn't a day that went by that my life didn't revolve around creativity.

That made my gaze fixed on what is "beautiful," on what is "wow," on the details.

On what I now try to build, which involves my thinking and evolution.

Thanks to the jobs I've held, I have experience working with brands from different countries and sectors in Latin America, which has allowed me to develop a communication style adaptable to diverse audiences and contexts.

Recently, I've had the opportunity to work with major brands in my country, such as Banco del Pacífico, Deprati, and Veris at Paradais DDB (now: Paradais TBWA).

Currently, my English is something I need to work on, but I know I can overcome it with a translator and a strong desire to succeed. I'm currently studying it, but I'd love to start somewhere, and I hope these experiences will be my starting point.

Thank you for reading. If you think I'm a good fit, please don't hesitate to contact me.

Experience

Work history, roles, and key accomplishments

Creative Copywriter

Paradais DDB

Oct 2025 - Apr 2026 (6 months)

- Participated in the creation and writing of multichannel content, developing copy for posts, emails, reels, paid media, and other formats.
- Contributed to campaign ideation and conceptualization, focusing mostly on tactical campaigns.
- Actively collaborated in generating creative ideas for industry advertising festivals.

Paid Media Social Media Copywriting Reel Video Copy Collaboration

Creative Copywriter

Paradais DDB

Jun 2025 - Sep 2025 (3 months)

- Supported the writing of advertising copy for various communication pieces, adapting messages according to social media, BTL, and ATL formats for brands.
- Conducted research and sourced visual references for video and content creation.
- Collaborated in the development of creative concepts and post planning.

Advertising Copywriting Social Media Copywriting BTL ATL Writing Research & Visual Sourcing

Community Manager

Novahub Agency S.A.

Sep 2022 - Jun 2025 (2 years 9 months)

- Solely responsible for the management and strategic planning of digital content for more than six national and international brands.
- Developed monthly content calendars aligned with business objectives, executing the writing of posts, videos, blogs, ebooks, landing pages, and emails, as well as programming and publishing the content.

Content Strategy Community Management Copywriting Email Marketing Video Production EBook Writing Social Media Content

Community Manager

USmartHo.me

May 2021 - Sep 2022 (1 year 4 months)

- Managed the brand’s digital presence, specializing in the development of technology-related content focused on home automation, smart homes, and solar panels.
- Responsible for planning and executing content, including writing social media posts and SEO-oriented blog articles.
- Assisted with the design of simple graphic pieces utilizing Canva.

Community Management Social Media Management Content Planning Social Media Copywriting Canva Content Production

Communication Assistant

Asca Hoffman

Nov 2020 - Feb 2021 (3 months)

- Managed and updated departmental informational channels to streamline internal/external communications.
- Assisted in the logistics and coordination of social media projects and content production.

Internal Communications External Communications Social Media Content Production Communication Strategy Logistics Coordination Brand Communications