MHMelani henriquez
@melanihenriquez
Experienced PR and customer-focused marketing professional.
United StatesWhat I'm looking for
I am a results-driven PR and marketing professional with hands-on experience casting influencers, managing PR efforts, and analyzing campaign performance to deliver measurable visibility and engagement. I combine strong customer-service leadership from retail management with organized office operations and data-informed reporting to support strategic growth.
I have developed tracking systems to improve customer retention and preferences, automated workflows and payroll processes, and supported reputation management and media opportunities for talent. I bring bilingual communication, project management, and a marketing-focused psychology education to roles that require both creativity and operational rigor.
Experience
Work history, roles, and key accomplishments
PR/Marketing Intern
MoSocial
Feb 2024 - Sep 2025 (1 year 7 months)
Cast influencers and negotiated deliverables to build brand-aligned partnerships, monitored campaign performance (reach, engagement, sentiment), and provided data-driven recommendations to improve future campaigns.
TMAssistant Manager
T-Mobile
Jul 2022 - Sep 2025 (3 years 2 months)
Implemented customer-tracking and preference systems that improved retention and personalized recommendations, introduced in-store surveys to boost satisfaction, and optimized service flow to reduce wait times.
Office Assistant
Leo Esses Law
May 2019 - Jul 2022 (3 years 2 months)
Automated workflow and semi-automated payroll processes, maintained rapid client communications, conducted statistical analyses for sensitive projects, and supported recruitment and hiring.
Education
Degrees, certifications, and relevant coursework
CCCUNY Lehman College
Bachelor of Arts, Psychology
Completed a Bachelor of Arts in Psychology with a minor in Marketing and recognized on the Dean's List; recipient of TheDream.US scholarship.
Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
Job categories
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