@mehdijafri
Senior UI/UX Designer at INVOZONE designing web and mobile products with AI-assisted workflows.
PakistanAt INVOZONE, I design web and mobile experiences across 5+ products, taking work from early user flows to high-fidelity prototypes. I’ve reduced design-to-development handoff time by around 30% and use Uizard and Claude AI to speed up early exploration.
Previously, I led a website redesign at DELINE MEDIA, improving information architecture and the conversion flow. My work also includes mobile app onboarding and launch materials at JUUS, plus website redesign and usability testing at LUMS.
Work history, roles, and key accomplishments
INVOZONE
Sep 2024 - Present (2 years 1 month)
Designed web and mobile experiences for 5+ products, balancing user needs with business goals through continuous iteration and testing. Reduced design-to-dev handoff time by around 30% and used AI tools to speed up wireframing.
DELINE MEDIA
Jun 2023 - Aug 2024 (1 year 2 months)
Designed across 3+ web platforms with a focus on improving user flow and interaction. Led a full website redesign with stakeholders, restructuring information architecture and tightening conversion flow.
JUUS
Sep 2022 - Jun 2023 (9 months)
Designed UI flows and high-fidelity screens for a mobile app, focusing on smooth onboarding and visual consistency. Created launch marketing materials and built detailed 3D product visuals.
LUMS
Sep 2021 - Jun 2022 (9 months)
Redesigned parts of the university website to improve navigation and usability. Worked with stakeholders to turn requirements into wireframes and ran usability testing to validate design decisions.
Degrees, certifications, and relevant coursework
Create High Fidelity Designs and Prototypes in Figma, UX Design
Completed a certification in Create High Fidelity Designs and Prototypes in Figma.
Conduct UX Research and Test Early Concepts, UX Research
Completed a certification in Conduct UX Research and Test Early Concepts.
BS Industrial Design (BSID), Industrial Design
2017 - 2021
Pursued a BS in Industrial Design, focusing on design principles and user-centered approaches.
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