At Angara, I design luxury e-commerce and payment experiences across the US, UK, Australia, Canada, and Germany. My checkout and Easy Pay work lifted checkout-to-order conversion by 4% to 6% per release, while product detail page iterations raised product-to-cart per qualified visitor by 12%.
I built the design system behind Angara's V4 platform with two other designers and designed the Gemstone Swatcher, which increased product-to-cart by 183% to 224% in sessions using it. I use research, usability testing, and live A/B experiments to shape designs, and work directly with developers through sprint handoff.
