I've designed B2C and B2B experiences at Aspora and Magicpin, improving onboarding, checkout, search, and merchant operations through research-led product design.
At Aspora, I designed their entire UAE Gold investment product and also worked on simplifying multiple process journeys in the post-onboarding and document verification.
At Magicpin, I made search intent-aware, reducing drop-offs by 39%, and simplified magicPay checkout to increase daily average users by 24% while reducing transaction time by 27%. I also redesigned merchant workflows, reducing support tickets by 48%.
I've built design systems, led usability testing, and translated user feedback into clearer flows across delivery, payments, rewards, and internal tools. I bring product thinking, accessibility, and a focus on making complex experiences easier to use.
