I'm looking to build on my hands-on Meta Ads experience and grow into a stronger performance and growth marketing professional, while expanding my practical skills in Google Ads, GA4, GTM, conversion tracking, paid acquisition, campaign optimization, and creative strategy.
Md Khurshid Alam
@mdkhurshidalam
I run Meta Ads campaigns that improve paid acquisition and creative performance.
What I'm looking for
I've managed Meta Ads campaigns for Nature Power and Halal Organic Bazar, primarily driving sales for herbal-product businesses. I handle targeting, retargeting, Lookalike Audiences, performance monitoring, optimization, and creative testing across budgets of $500–$1,500 per month.
I develop ad copy, hooks, video scripts, content ideas, and creative angles using AI-assisted workflows. Before digital marketing, I spent over eight years in RMG merchandising, managing apparel order execution across woven, knit, and intimate wear for buyer programmes including Walmart, Primark, and Academy Sports USA; I'm now strengthening my Google Ads, GA4, GTM, and conversion-tracking capabilities.
Experience
Work history, roles, and key accomplishments
• Managed campaign execution, audience targeting, retargeting and Lookalike Audiences.
• Monitored CPM, CTR, CPC, ATC, CPA, ROAS, Reach, Frequency and Landing Page Views.
• Developed ad copy, hooks/headlines, video scripts, content ideas and creative angles.
• Contributed to campaign optimization and creative testing based on performance data.
• Used AI-assisted workflows for marketing research,
Managed Meta Ads campaigns primarily focused on Sales for herbal-product offerings.
• Managed campaign execution and monitored key performance metrics.
• Developed ad copy, hooks/headlines, video scripts, content ideas and creative angles.
• Contributed to campaign optimization and creative testing.
• Applied audience and performance insights to improve campaign decisions.
Career transition
Career Break
Apr 2020 - Nov 2021 (1 year 7 months)
During the COVID-19 period, transitioned from RMG merchandising toward Digital Marketing, focusing from April 2020 to November 2021 on self-directed learning and building foundational digital marketing skills for a new career path.
Worked as Merchandising at Intimate Apparels Ltd..
Worked as Merchandiser at Habib Group.
Education
Degrees, certifications, and relevant coursework
Chittagong College,Chittagong.
Master's degree, Political Science
Chittagong College
Master's degree, Political Science
Pursued a Master's degree in Political Science at Chittagong College.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Social media
Job categories
Skills
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