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Max MarakhovskiyMM
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Max Marakhovskiy

@maxmarakhovskiy

Product Designer at amoCRM who designed in-product pricing and expanded the design system with 40+ components.

Armenia
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At amoCRM, I designed in-product pricing and subscription flows, using product analytics and user research to shape plan structure, feature presentation, and user journeys. I also expanded the product design system with 40+ documented UI components.

At EME, I helped introduce a shared design system across four B2B products. I researched onboarding and core user flows, conducting 10 user interviews and 8 usability tests and testing onboarding across six key scenarios.

At DON BALLON, I was the sole product designer working on the online store’s purchase experience across desktop and mobile. I simplified the path to cart and built the UI kit and design-token system from scratch.

At Match TV, I designed mobile interfaces and user flows, built interactive prototypes in Figma, and created reusable UI patterns. Across my work, I use research, product analytics, and AI tools to turn complex product requirements into clear, scalable interfaces.

Experience

Work history, roles, and key accomplishments

amoCRM Dev logoAD

Product Designer | UX/UI Designer

Sep 2025 - Jul 2026 (10 months)

amoCRM is a B2B SaaS CRM for managing leads, sales, and customer communication. I worked on in-product pricing, subscription-related flows, and the product design system.

Key impact & Achievements:
- Designed the in-product pricing experience, including plan structure, plan comparison, and the presentation of key features across subscription tiers
- Used product analytics and user research to sh

EME logoEM

Product Designer | UX/UI Designer

Jul 2024 - Aug 2025 (1 year 1 month)

EME develops B2B products for logistics operations. I worked across four products, focusing on UX research, onboarding, and a shared design system.

Key impact & Achievements:
- Introduced a unified design system across 4 products and coordinated component changes with multiple development teams
- Analyzed support requests and redesigned core user flows around recurring usability issues
- Tested

DON BALLON logoDB

Product Designer | UX/UI Designer

Oct 2023 - Jul 2024 (9 months)

Don Ballon is an e-commerce company with its own online store. As the sole product designer, I worked on the core purchase experience across desktop and mobile, from catalog navigation to cart and account flows.

Key impact & Achievements:
- Simplified the path to cart by removing unnecessary steps from the purchase flow
- Designed core e-commerce flows, including authorization, personal account,

Match TV logoMT

Product Designer | UX/UI Designer

Jul 2022 - Oct 2023 (1 year 3 months)

Match TV is a sports media company and broadcaster. I worked on mobile UX/UI, interactive prototypes, and reusable interface components, collaborating with product and development teams.

Key impact & Achievements:
- Designed mobile interfaces and user flows for digital products
- Built interactive prototypes in Figma to work through interface behavior and scenarios
- Created reusable UI patterns

Education

Degrees, certifications, and relevant coursework

HE

Higher School of Economics

Bachelor's Degree, Journalism

2018 - 2022

Tech stack

Software and tools used professionally

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