At amoCRM, I designed in-product pricing and subscription flows, using product analytics and user research to shape plan structure, feature presentation, and user journeys. I also expanded the product design system with 40+ documented UI components.
At EME, I helped introduce a shared design system across four B2B products. I researched onboarding and core user flows, conducting 10 user interviews and 8 usability tests and testing onboarding across six key scenarios.
At DON BALLON, I was the sole product designer working on the online store’s purchase experience across desktop and mobile. I simplified the path to cart and built the UI kit and design-token system from scratch.
At Match TV, I designed mobile interfaces and user flows, built interactive prototypes in Figma, and created reusable UI patterns. Across my work, I use research, product analytics, and AI tools to turn complex product requirements into clear, scalable interfaces.

