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bahareh anvari

@baharehanvari

Senior Product Designer at HexaVerse shaping an AI-powered video production marketplace through research-led product design.

Armenia

Message

At HexaVerse, I lead product discovery for an AI-powered video production marketplace, using user research, PostHog analytics, and session recordings to uncover more than 30 UX insights. I redesigned experiences across Client, Studio Manager, Studio Director, and Creator journeys, and drove initiatives in messaging, payment, and studio operations.

At Dayan, I increased DAU by 28%, reduced churn by 20%, and improved usability by 15% through user-centered product design. I also built the company's first scalable design system with more than 30 reusable components.

Experience

Work history, roles, and key accomplishments

Current

Senior Product Designer

Current

HexaVerse

Jan 2026 - Present (9 months)

Led product discovery using user research and behavioral analytics, uncovering over 30 UX insights. Redesigned end-to-end experiences across multiple user journeys to improve usability and conversion.

Product Discovery User Research Behavioral Analytics PostHog Recording Sessions UX Design Interaction Design Cross Functional Collaboration Figma Miro Jira

Product Designer

Realtyna

Jan 2023 - Dec 2023 (11 months)

Improved conversion across high-traffic landing pages through usability testing and UX optimization. Conducted user research and prototype validation to support product decisions.

Usability Testing UX Optimization User Research Prototyping Conversion Rate Optimization Figma

Product Designer

Dayan

Jan 2022 - Dec 2023 (1 year 11 months)

Increased DAU by 28%, reduced churn by 20%, and improved usability by 15% through user-centered product design. Led product discovery, usability testing, and feature prioritization based on user research.

User Centered Design Product Discovery Usability Testing Feature Prioritization Design Systems Figma

Product Designer

Revive Design Lab

Jan 2020 - Dec 2021 (1 year 11 months)

Designed end-to-end product experiences for AI-driven startup products. Increased engagement by 10% using behavioral design and gamification principles.

End to End Design Behavioral Design Gamification Discovery Workshops MVP Definitions Figma

UX/UI Designer

DadehKavan

Jan 2019 - Dec 2020 (1 year 11 months)

Redesigned CRM workflows to improve usability and navigation. Delivered user-centered interfaces through iterative design and testing.

UX Design UI Design CRM Iterative Design Usability Testing Figma

UX/UI & Graphic Designer

Tatami Game

Jan 2018 - Dec 2019 (1 year 11 months)

Designed game interfaces and marketing assets with a strong focus on player experience. Applied UX principles to improve engagement and product usability.

Game UI Design Graphic Design UX principles Marketing Design Figma Adobe Creative Suite

UX/UI & Brand Designer

Bodo Pet

Jan 2016 - Dec 2018 (2 years 11 months)

Led UX/UI design for web and mobile products. Designed customer journeys across product discovery and purchasing, and contributed to branding and marketing materials.

UX Design UI Design Branding Customer Journey Mapping Web Design Mobile Design Figma Adobe Creative Suite