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Matthew Fernandez

@matthewfernandez1

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I lead AI transformation and product innovation from research through launch and organizational adoption.

United States

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What I'm looking for

I'm looking to lead AI transformation, product innovation, and digital strategy where I can turn market and user insight into practical, measurable outcomes across complex organizations.

I'm leading enterprise innovation and AI transformation at Incantio, partnering with C-suite executives to modernize workflows, improve collaboration, and increase delivery velocity. I established Agile practices, Sprint 0 planning, backlog governance, and product requirements that doubled engineering efficiency.

At Pegasus Forge, I incubated a stealth-stage SaaS platform from concept through launch, shaping product strategy, governance, operating models, and a full-year roadmap. I translated veterinary health data into human-centered experiences for veterinary professionals, pet families, and business stakeholders.

At Swan Island Networks, I led the organization’s first enterprise AI transformation initiative, integrating ChatGPT into a live security intelligence platform and increasing customer satisfaction by 35%. I also led development of an AI-powered narrative dashboard that turned fragmented threat data into actionable intelligence.

My foundation is in UX and interaction design from Cirium, where I developed WCAG-compliant aviation analytics SaaS experiences and embedded research, usability testing, and behavioral analytics into product development. I use market intelligence, user evidence, and direct prototyping to turn ambiguous opportunities into measurable product outcomes.

Experience

Work history, roles, and key accomplishments

Current

Enterprise Innovation & AI Transformation Lead

Current

Incantio

Jul 2025 - Present (1 year 2 months)

Led enterprise innovation initiatives with C-suite executives, translating emerging technology opportunities into modernization initiatives. Established AI-informed operating practices and Agile delivery frameworks that doubled engineering efficiency.

AI Transformation Innovation Strategy Agile Product Requirements Acceptance Criteria User Research Market Intelligence Competitive Analysis Design Systems

Product Experience and Innovation Strategist

Pegasus Forge

May 2024 - Jul 2025 (1 year 2 months)

Orchestrated enterprise product incubation from concept through launch for a stealth-stage SaaS platform, defining product strategy and governance. Authored a full-year product roadmap and established organizational change practices aligning engineering and design.

Product Strategy Roadmapping Market Analysis Competitive Analysis Sentiment Analysis User Research Generative AI Agile DesignOps Data Driven Decision Making GTM Strategy SEO Monetization

Product Strategy & AI Transformation Manager

Swan Island Networks

Sep 2021 - May 2024 (2 years 8 months)

Led the organization's first enterprise AI transformation initiative, integrating ChatGPT into a live security intelligence platform and increasing customer satisfaction by 35%. Developed an AI-powered narrative dashboard that transformed fragmented threat data into actionable intelligence.

AI Transformation ChatGpt Product Strategy Competitive Analysis User Feedback Synthesis Product Analytics Roadmapping Cross functional Leadership Brand Messaging

Product Designer, UX/UI

Cirium

Nov 2015 - Sep 2021 (5 years 10 months)

Established and delivered a WCAG-compliant product experience strategy for aviation analytics SaaS products. Embedded user research, usability testing, and behavioral analytics into enterprise product development.