At d·local, I design Merchant Experience for enterprise merchants across payments, payouts, reporting, and account management. I redesigned the dashboard around merchants’ top five Jobs-to-be-Done, improving Merchant Dashboard CES by 35%.
I also contributed to increasing Merchant NPS from 12 to 54 by addressing customer needs such as self-service reporting and payout status visibility. I design complex fintech workflows and help evolve the Merchant Design System with reusable, accessible patterns.
At Sidetool, I introduced AI-assisted design workflows in Figma and standardized reusable UX/UI patterns, reducing design delivery time by 30%. I also created adaptable product templates and evolved a modular Design System.
At Henry, I redesigned student journeys based on research, usability testing, and product insights, improving CES by 20%. Across my work, I combine product strategy, research, and data, and use AI in my design workflow to accelerate analysis, prototyping, and iteration.
