
Florencia de Pamphilis
@florenciadepamphilis
I design AI-native fintech and Web3 products from zero to scale.
What I'm looking for
I led HyperSignals from a 0-to-1 concept into a scalable crypto trading web app, designing trading execution, signals, dashboards, onboarding, portfolios, and financial data visualizations.
At Biconomy, I translated complex Web3 infrastructure and account abstraction concepts into usable developer tools, wallet flows, technical onboarding, and dashboard experiences.
I use AI-native workflows—including Claude Code, Figma MCP, ChatGPT, AI-assisted prototyping, UX simulation, and prompt-driven ideation—to move from ambiguity to high-quality product experiences faster.
My foundation spans product strategy, design systems, responsive interfaces, branding, illustration, and art direction, built through work for brands including Nike, Patagonia Brewing, The North Face, Samsung, Chevrolet, Corona, and ESPN.
Experience
Work history, roles, and key accomplishments
Founding Product Designer
HyperSignals
Jan 2024 - Jan 2026 (2 years)
Led end-to-end product design for a crypto trading web app from 0 to 1, including trading flows, dashboards, onboarding, and financial data visualization. Built a scalable design system and reusable interaction patterns.
Product Designer
Biconomy
Jan 2022 - Jan 2026 (4 years)
Designed product experiences for Biconomy's Web3 infrastructure, including developer-facing tools and wallet flows. Collaborated on the developer dashboard and supported marketing design for technical products.
Directed branded campaigns, promotional films, and documentary-style content. Led art direction, concept development, visual storytelling, and production design for sports media campaigns.
Freelance Designer & Illustrator
Self Employed
Jan 2010 - Jan 2022 (12 years)
Worked with global brands including Nike, Patagonia Brewing, The North Face, Samsung, Chevrolet, and Corona. Delivered branding systems, illustration, digital campaigns, and visual storytelling across industries.
Web Designer
Vemo
Jul 2026 - Present (2 months)
Designed responsive web experiences for Vemo's electric mobility business units, translating brand strategy into conversion-focused pages. Created scalable page layouts, visual systems, and custom assets for digital consistency.
Education
Degrees, certifications, and relevant coursework
IDEP Barcelona
Postgraduate, Illustration and Design
Postgraduate studies in Illustration and Design at IDEP Barcelona.
Universidad de Palermo
Bachelor's, Graphic Design
Bachelor's degree in Graphic Design from Universidad de Palermo.
Escuela de Creativos
Degree, Art Direction
Art Direction degree from Escuela de Creativos.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Website
flordepampi.comSalary expectations
Social media
Job categories
Skills
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