At TradeNetHub, I led end-to-end design for a B2B SaaS platform for foreign trade, from user research and interviews through responsive design and documented handoff to development.
I designed and maintained a scalable Figma design system with reusable components. I also led improvements to critical flows to make the system easier for non-technical users.
As an independent Visual Designer & Product Designer, I create visual identities, interfaces, and digital communication strategies for brands and businesses. I design landing pages and institutional websites focused on conversion and user experience.
At Ferretera Central, I managed graphic design work for marketing, sales, and internal communications. I created campaign materials and documented graphic guidelines for campaigns and sub-brands.
