Open to opportunities

Masinde Sylvester

@masindesylvester

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Creative Designer and Software Engineer who builds brand visuals and digital learning solutions that drive impact.

Kenya

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What I'm looking for

I’m looking for a role where I can combine creative direction, full-stack engineering, and instructional design to build measurable digital learning experiences—owning both visuals and the tools behind them with room to grow.

I’m a multidisciplinary creative and technology professional who bridges visual storytelling, software engineering, and learning & development. I turn complex ideas into compelling design and digital solutions across print, web, and training environments—always aiming for work that’s visually powerful, technically sound, and strategically aligned.

In my current role, I design and develop digital learning materials, e-learning content, and staff training resources. I also build and maintain internal digital tools and learning systems using HTML, CSS, JavaScript, and Python, while applying UX principles to improve learner experience and producing script-driven audio-visual onboarding content.

Before this, I led creative and production work across brand campaigns and marketing media, directed and managed creative teams, and handled end-to-end studio operations. I’ve also owned full pre-press workflows (Stripping, Imposition, CTP production) and supported campaign rollouts and quality control across client deliverables—strengthening my ability to deliver measurable, on-brand outcomes.

Experience

Work history, roles, and key accomplishments

Current

Digital Learning & Creative Designer

Current

PrideInn Hotel, Resorts & Camps

Jan 2025 - Present (1 year 5 months)

Design and develop digital learning materials, e-learning content, and staff training resources across hotel, resort, and camp properties. Build internal learning tools using HTML, CSS, JavaScript, and Python, and apply UX principles to improve learner experience across training platforms.

Instructional Design E Learning Content Development LMS administration HTML CSS JavaScript Python REST APIs

DTP / Creative Designer

Polyflex Natal Limited

Jan 2023 - Dec 2024 (1 year 11 months)

Led ideation, conceptualization, and visual communication across brand and marketing media, directing and managing the creative team. Managed newspaper layouts and art studio operations end-to-end, including pre-press production (stripping, imposition, and CTP) and final artwork preparation.

Brand Campaigns Art Direction Layout Design Imposition & Stripping CTP Studio Operations Stakeholder Management Script Writing Quality Control

Creative Designer

PrintKnight Advertising

Dec 2021 - Dec 2022 (1 year)

Conceptualized and led brand campaigns while managing studio traffic and supervising the design team. Produced corporate collateral (e.g., annual reports and calendars) through image editing, layout design, and photography direction with quality control across client deliverables.

Brand Campaigns Creative Direction Image Editing Layout Design Quality Control

Graphic Designer

Color Labels

Feb 2021 - Dec 2021 (10 months)

Served as lead designer for Sprite campaigns across East, Central, and Southern Africa, and supported BAT pan-African campaigns. Managed campaign rollout and final artworks production, including external supplier file management.

Campaign Design Supplier Management Brand Identity Design Image Editing

Education

Degrees, certifications, and relevant coursework

Moringa School

Software Engineering, Software Engineering

2024 - 2025

Completed a full-stack software engineering program covering Python, JavaScript, React, Flask, SQLite, and REST APIs, along with full-stack development practices.

Academy of Graphic Technologies Ltd.

BTEC Extended Diploma in Art & Design (Graphic Design Option), Graphic Design

2019 - 2022

Earned a BTEC extended diploma in Art & Design with a graphic design option, focusing on graphic design fundamentals and electronic publishing-related skills.