Martin Lostak

I specialise in:
- GA4 implementation from scratch and audits of existing setups
- Google Tag Manager — clean container structure, proper tagging, testing
- Marketing pixels and Enhanced Conversions (Meta, Google, Sklik, TikTok, etc.)
- Server-side tracking and Meta CAPI
- Consent Mode v2
- E-commerce tracking in GA4

Helping startups and online companies grow, evaluate and understand their online potential.

Main focus: Google Ads, Facebook Ads, Analytics and Reporting.

Creative Dock creates new ways how to generate value and revenue through digital transformation. Simply put - builds digital startups for big companies looking for digital innovation.

I had many roles and many responsibilities, mostly:

Head of Testing - creating the testing process and making sure all teams and projects follow the methodology so testing results are actionable before moving with

- Leading a team of senior marketing specialists (SEM, Affiliate, Display, RTB)
- Leading and coordinating international affiliate team for the whole Kreditech group (CZ, ES, PL, RU, MX)
- Coordinating other channel activities with external providers or internal teams (CRM,
Call Center, SMS, PR)
- All activities strictly based on improving performance and efficiency of the channels
- Proven track

- responsible for all online channels in CZ market for Kredito24.cz and Zaimo.cz
- primary focused on Affiliates, SEA, Email marketing, Display, RTB
- strategy definition based on defined KPIs and budgets
- responsible for sales performance with focus on new customer growth

- supervising all departments serving as touch points with user / customer base (marketing communication, on-line marketing, public relations, customer support, web development, internal
communication, graphic design, copywriting) – cca 30 people
- implementing marketing strategy with focus on ROI and performance
- KPIs and strategy definiton
- customer research and analysis as a base for consum

- managing marketing projects across all marketing channels
- on-line marketing (e-mail marketing, SEA, display banners, affiliate marketing)
- managing ATL campaigns
- public relations (communication with media, coworking with PR agency, monitoring)
- internal communication
- CSR projects (Konto Bariéry, SOS dětské vesničky)
- B2B projects (maitaining relations with suppliers)
- Salesroom brandin

- managing ATL and BTL campaigns
- printed materials production to support needs of external channels and branches
- internal communication: intranet, newsletter
- web applications
- coordinating new web presentation project
- supporting team members in other areas: Public Relations, Event Management

Worked as Account Manager at Art Gate.

- Account Representative for leading (500k+ unique visitors / month) US server focused on providing on-line shopping discounts
- searching for new partners and negotiating terms, communication with current partners and maintaining relations (leading servers like Walmart, Ebay, Amazon)
- ads administration for servers and applications
- evaluating campaigns, reporting

DTP + graphic design, Ads production (radio, billboards etc.), Coordinating externists

Oct 2022 · Expired Oct 2023

Jun 2015

Study specialization: Digital Media (design, film making, post-production, web 2.0, social media).

I have left the school after 2 semesters in Mgr. cycle due to time consuming work.