Open to opportunities

Martina Lubián

@martinalubin

Message

Social media & marketing manager who scales organic communities and builds partnerships to drive sustainable growth.

Zimbabwe

Message

What I'm looking for

I’m seeking a new impact-driven role where I can scale organic communities, lead partnerships with influencers and UGC creators, and execute multi-channel social and content campaigns aligned to product launches and user acquisition goals.

I’m a social media and community building specialist with 10 years in tech startups and international brands, focused on organic growth, community scaling, and partnerships. I’ve built multi-channel strategies that align with product roadmaps and user acquisition goals, and I’m energized by impact-driven work.

In my roles, I’ve scaled Instagram from 8K to 32K followers (100% organic growth) in 12 months and grown a community from 8K→32K in 12 months through strategic partnership management. I’ve led influencer and ambassador programs, launched social presence across Instagram, TikTok, LinkedIn, and X, and executed content planning and reporting that stays tightly connected to product launches.

Experience

Work history, roles, and key accomplishments

Social Media & Content Manager

TracknTake

Mar 2025 - Oct 2025 (7 months)

Launched a multi-channel social and marketing strategy aligned with the product roadmap and user acquisition goals. Negotiated, briefed, and executed partnerships with UGC creators and influencers to drive organic growth while coordinating cross-functional work across product, design, and marketing.

Content Strategy Multi channel Marketing User Acquisition UGC Creator Marketing Community Building Cross Functional Collaboration KPI Tracking

Social Media Manager

Pitstop

Dec 2023 - Mar 2025 (1 year 3 months)

Launched a multi-channel social presence across Instagram, TikTok, LinkedIn, and X. Built and executed a content strategy to support app launches and user acquisition campaigns, coordinating asset production for the app and app stores.

Social Media Strategy Content Production App Store & Play Assets User Acquisition Cross functional Coordination Community Building

Social Media & Content Manager

Emjoy

Feb 2022 - Apr 2023 (1 year 2 months)

Scaled Instagram from 8K to 32K followers in 12 months through 100% organic growth. Managed international brand partnerships (including Apple, Lelo, Desigual, Lovehoney, and Intimina) and executed ambassador and influencer programs with reporting.

Organic Growth Community Building Ambassador Program Brand Partnerships Content Strategy SEO Copywriting

Content Manager & Web Coordinator

Mr Porter

Apr 2021 - Jul 2021 (3 months)

Managed daily homepage content updates and product launches for a luxury e-commerce platform. Coordinated content production across merchandising, design, and marketing teams to support ongoing campaigns.

E Commerce Content Copywriting SEO Content Production