Martha Sánchez Martín

Participated in a cultural exchange program in the United States, completing coursework in interpersonal communication, English, and professional development. Explored retail environments and brand activations across international markets.

Managed the annual Communications and Culture budget and coordinated 11 employee events. Led the communications board project across business units and coordinated internal communications across Mexico, Colombia, and Guatemala.

Coordinated onboarding communications and integration assessments for new hires. Developed visual materials for employee inductions and career paths, and maintained the internal communications dashboard and corporate blog.

Planned and executed advertising campaigns across digital and traditional media, managing budgets, media placement, and performance tracking. Monitored Facebook and Instagram campaign KPIs and coordinated the rollout of the refreshed brand identity.

Completed a 36-hour Interpersonal Communication Course at Long Island University in 2025.

Completed a Diploma in Managerial Skills at Caydepo Consulting in 2023.

Bachelor's Degree in Marketing and International Business from the Autonomous University of Yucatan.