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Mark Osaghae

@markosaghae

Marketing and e-commerce professional who expanded New World African & Caribbean Market's Shopify strategy and local search presence.

United States

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At New World African & Caribbean Market, I led marketing and e-commerce strategy, including positioning, local visibility, product promotion, and digital sales expansion. I developed a Shopify plan around high-demand grocery products, with product selection, inventory assumptions, packaging considerations, and channel sequencing.

I also developed Google Business Profile and local search strategies for cultural grocery searches, and created social calendars, GBP posts, SEO blog concepts, and promotional angles to connect community demand with store visits and online discovery.

At Astra Marketing, I designed Google Search campaigns for local service and retail businesses. I developed campaign structures using high-intent keywords, match controls, negative-keyword systems, and conversion-focused ad copy, and created SOPs for campaign setup and optimization.

In independent project-based work, I supported small-business and personal-brand projects with positioning, website structure, SEO-friendly service copy, and conversion-oriented messaging. My MBA training at Florida International University focused on entrepreneurship, strategy, market analysis, and business model development.

Experience

Work history, roles, and key accomplishments

Director of Marketing & Operations

New World African & Caribbean Market

Jan 2024 - Jan 2026 (2 years)

Led marketing and e-commerce strategy for an African and Caribbean grocery market, managing positioning, local visibility, product promotion, and digital sales expansion. Built a Shopify e-commerce expansion plan and developed local search strategies for high-intent cultural product categories.

Google Ads Local SEO Google Business Profile Shopify E commerce Marketing Content Marketing Social Media Strategy Marketing Analytics Market Research Lead Generation Brand Positioning Offer strategy Retail Marketing

Pay-Per-Click Manager

Astra Marketing

Jan 2022 - Jan 2024 (2 years)

Designed Google Search campaign structures for local service and retail businesses using high-intent keyword targeting, match control, negative keywords, and conversion-focused ad copy. Built campaign frameworks across multiple industries and created SOPs for campaign management and optimization.

Google Ads Paid Search Keyword Research Campaign Management Ad Copywriting Conversion Tracking Search Term Review Lead Quality Control Local Targeting

Marketing Strategy & Brand Project Support

Independent Project-Based Work

Jan 2021 - Jan 2022 (1 year)

Supported select small-business and personal-brand projects with positioning, website structure, SEO-friendly service copy, offer descriptions, and conversion-oriented messaging. Developed foundational marketing materials and campaign concepts across local retail, service, and personal-brand categories.

Marketing Strategy Brand Positioning SEO Copywriting Site Structure Market Research Audience Messaging Lead Generation

Education

Degrees, certifications, and relevant coursework

Florida International University

Master of Business Administration, Entrepreneurship & Innovation

MBA in Entrepreneurship & Innovation with focus on strategy, market analysis, and business model development.

Florida International University

AI for Business Strategy, Artificial Intelligence

Completed AI for Business Strategy certification in 2026.

Harvard Data Science Initiative

Agentic AI, Artificial Intelligence

Completed Agentic AI certification in June 2026.

Florida International University

AI Implementation for Small-Mid Size Businesses, Artificial Intelligence

Completed AI Implementation for Small-Mid Size Businesses certification in 2026.

St. Thomas University

Bachelor of Business Administration, Management

Activities and societies: Captain of the men's soccer team; two Sun Conference championships; First Team All-Conference recognition.

Bachelor of Business Administration in Management with a minor in Marketing. Captain of the men's soccer team, two Sun Conference championships, and First Team All-Conference recognition.