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Mariyam ShahlaMS
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Mariyam Shahla

@mariyamshahla

Data Analyst at Zaalima Development who analyzed customer churn and LTV for 7,043 telecom customers and built Power BI dashboards.

India
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At Zaalima Development Pvt. Ltd., I cleaned and validated 7,043 telecom customer records, supported feature engineering for churn and customer lifetime value analysis, and developed Power BI dashboard visuals.

On my Customer Churn Prediction and LTV Engine project, I compared three classifiers, served the LTV model through a FastAPI endpoint, and built a four-page Power BI dashboard with DAX measures. The Random Forest model achieved 0.84 ROC-AUC and 79% accuracy.

I also analyzed store and retail sales using MySQL and Excel, presenting findings through queries, Pivot Tables, and dashboards. I hold a BSc in Mathematics and a Diploma in Data Analytics with Python.

Experience

Work history, roles, and key accomplishments

ZL

Data Analytics Intern

Zaalima Development Pvt. Ltd.

May 2026 - Jul 2026 (2 months)

Cleaned and validated telecom customer records using Python and Pandas, supported feature engineering for churn and LTV analysis, and developed Power BI dashboards for churn drivers and LTV segments. Also contributed to a financial fraud detection dashboard and pipeline monitoring with Prometheus and Grafana.

Education

Degrees, certifications, and relevant coursework

ZL

Zaalima Development Pvt. Ltd.

Certificate, Data Analytics

2026 - 2026

Certificate of Internship and Training in Data Analytics from Zaalima Development Pvt. Ltd., from May 2026 to July 2026.

University of Calicut logoUC

University of Calicut

Bachelor of Science, Mathematics

2022 - 2025

Pursued a Bachelor of Science in Mathematics, gaining strong analytical and quantitative skills.

IBM logoIB

IBM

Certification, Data Analytics

Certification in Data Analytics from IBM.

OE

OFSYS Education

Diploma, Data Analytics

Completed a Diploma in Data Analytics with Python, covering data analysis and Python programming.

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