Marina Real

At Bel, I improve B2B and B2C real-estate SaaS products through research-led design. I cut checkout abandonment by 23%, increased visitors reaching property pages from 60% to 83%, and helped shape a new marketplace property-discovery concept presented in a Series A round.

I lead projects end to end, from discovery through delivery, using qualitative and quantitative research, usability testing, product metrics, and validation to balance user needs with business goals. I also shaped the UX of Bel Radar, making transaction-data insights clearer and faster to act on through visual hierarchy and filtering logic.

At B20, I designed e-commerce, marketplace, landing-page, and institutional-site interfaces while building design systems and visual identities that improved design-development collaboration. Every project I led converted into a maintenance contract.

My background spans product development, user research, customer experience, and visual design, including children’s furniture at Intercasa and a volunteer mobile health-records solution for Peninsula Humane Society & SPCA. I use AI to accelerate discovery, prototyping, interface design, and validation.