Open to opportunities

Marijana Petrović

@marijanapetrovi

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Experienced content manager specializing in digital marketing and project coordination.

Serbia

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What I'm looking for

I am looking for a dynamic role that fosters creativity and collaboration, where I can leverage my digital marketing skills and project management experience to drive impactful results.

I am a dedicated content manager with a strong background in digital marketing and project management. Currently, I lead content management for Astra Zeneca, overseeing the onboarding of the Unify product and coordinating localization efforts across various teams. My role involves supporting product and clinical study teams, ensuring smooth maintenance and upgrades, and managing content activities for web and app development.

Previously, I worked as a marketing engineer at Merkle, where I managed website content and email campaigns using various CMS tools. My experience includes acting as a project manager for cross-functional teams and executing successful campaigns for notable clients such as Swiss Life and Siemens Energy. My expertise in digital marketing has been further honed through my role at NCR Corp, where I created and optimized email campaigns and monitored key metrics to drive performance.

Experience

Work history, roles, and key accomplishments

Current

Content Manager

Current

AstraZeneca

Mar 2024 - Present (1 year 3 months)

Acted as CM lead for Study Onboarding during the development and deployment of the Unify product. Coordinated content localization with various teams to manage content in Cloud CMS and Content Stack for web portal and app.

Cloud CMS Content Stack Localization Product Development Unify

Marketing Engineer

Merkle

May 2021 - Mar 2024 (2 years 10 months)

Managed website content and page creation/migration using CMS tools such as Sitecore, AEM, and Magnolia. Utilized SFMC and Hubspot for email campaigns, acting as a Project Manager for content activities and coordinating cross-functional teams.

HubSpot Email Marketing Project Management

Digital Marketing Specialist

NCR Corp

Aug 2019 - May 2021 (1 year 9 months)

Created and optimized emails, dynamic workflows, and landing pages in Marketo. Proactively monitored, analyzed, and provided insights on key campaign metrics using Google Data Studio, while also supporting social media activities.

Marketo Google Data Studio Social Media Marketing Campaign Analysis Workflow Automation

Campaign Trafficker

Sizmek

May 2018 - Aug 2019 (1 year 3 months)

Executed day-to-day production tasks including campaign setup, launch, tracking, and optimization. Ran general and custom reports for Campaign and QA requirements, analyzing performance metrics to optimize campaigns.

Campaign Management QA Performance Analysis Web Technologies Campaign Optimization Reporting

Education

Degrees, certifications, and relevant coursework

University of Kragujevac

Bachelor's degree, Economics

Obtained a Bachelor's degree in economics from the Faculty of Economics, University of Kragujevac. The program provided a comprehensive understanding of economic principles and theories.