
Mariia Ziukova
@mariiaziukova
Digital marketer at New Way Media who cut a massage studio’s cost per conversation from ₪18.6 to ₪6.8.
What I'm looking for
At New Way Media, I created and published client social content in English, Hebrew and Russian, including short videos edited in CapCut and graphics designed in Canva.
I set up and optimized paid Facebook and Instagram campaigns, testing audiences, formats, copy and offers. For a massage studio, a new package offer cut the cost per conversation from ₪18.6 to ₪6.8.
I built monthly performance reports in Meta Ads Manager and Excel, using results to show which ads and offers to keep and which to stop. I also helped manage a staffing agency’s Google Ads account under the head of marketing.
Before that, at New Way HR, I published jobs in Russian and Hebrew and ran the agency’s WordPress job website with SEO. I’m looking to grow across social, content and campaign marketing at an early-stage tech company.
Experience
Work history, roles, and key accomplishments
Digital Marketer
New Way Media
Jan 2025 - Jan 2026 (1 year)
Created and published social media content, edited short videos, and designed graphics for clients. Set up and optimized paid Facebook and Instagram campaigns, built performance reports, and researched competitors.
Recruiter
New Way HR
Jan 2024 - Jan 2025 (1 year)
Published job postings in Russian and Hebrew on the agency's website and Telegram. Managed the job website on WordPress with SEO.
Education
Degrees, certifications, and relevant coursework
Ariel University
MBA, Business Administration
2023 - 2025
Pursued an MBA degree at Ariel University from 2023 to 2025.
Altai State University
Bachelor of Arts, Linguistics
2019 - 2023
Earned a Bachelor of Arts in Linguistics with a focus on English and German from Altai State University from 2019 to 2023.
Coursera
Google SEO Certification, Search Engine Optimization
Completed the Google SEO Certification through Coursera.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Social media
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