I'm currently shaping Domino's Pizza Canada's digital experience across iOS, Android, and web, from account creation and ordering through payments, tracking, and Domino's Rewards. I lead Canadian localization, including French UI, content, and legal requirements.
I manage shared-codebase releases with the US platform, coordinating regression testing to protect Canadian features and validations. I've also set up and validated Braze and Master Menu campaigns and used customer insights from Fullstory to inform new backlog priorities.
At Coca-Cola LATAM, I owned the D2C eCommerce backlog across Mexico, Colombia, Guatemala, and Panama. The Mexico site surpassed USD 1 million in monthly sales by mid-2023, while I led catalog diversification and a cross-functional team of more than 15 people.
Earlier, I led product strategy for FreedomPop Mexico at 40% margins and helped launch two successful Mexican MVNOs, Virgin Mobile and Flash Mobile. My engineering background, MBA, and experience across telecom and eCommerce help me translate business goals into delivered product outcomes.
