Open to opportunities

Maria Varva

@mariavarva

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Experienced journalist and media consultant with over 10 years in PR.

United States

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What I'm looking for

I am looking for a role that allows me to leverage my extensive PR experience and creativity in a dynamic media environment.

I am a seasoned journalist and media consultant with over a decade of experience in television, text journalism, and public relations. My career has been marked by my ability to create media products from scratch and manage teams effectively in the fast-paced media landscape. I specialize in crisis communications and have a proven track record of developing and implementing successful PR strategies that enhance corporate reputations.

Currently, I serve as the Head of PR at HIMERA Ukraine, where I am responsible for developing comprehensive PR strategies and organizing impactful events. My previous roles have included leading media projects, managing content strategies for Telegram channels, and providing freelance consulting on personal and corporate PR. I have a strong background in investigative journalism, having produced quality content for various media outlets, including Radio Free Europe and 1+1 media.

My educational background includes a Bachelor of Humanities in PR management from the National Aerospace University. I am fluent in Ukrainian and Russian, with a working knowledge of English. I am passionate about storytelling and committed to using my skills to create meaningful media that resonates with audiences.

Experience

Work history, roles, and key accomplishments

Current

Head of PR

Current

HIMERA Ukraine

Jan 2023 - Present (2 years 5 months)

Developed and implemented the company's PR strategy, creating activity plans and newsbreaks to promote products and services. Organized events, managed budgets, and produced press releases, news, articles, and promotional materials.

PR Strategy Content Creation Event Management Press Materials Budgeting

Current

Freelance PR Consultant

Current

Self Employed

Jan 2019 - Present (6 years 5 months)

Provided freelance consulting services focusing on personal and corporate PR strategies. Specialized in media troubleshooting and crisis communications for various clients.

Media Strategy Crisis Communications Corporate Communications

Telegram Channel Development Specialist

Not Specified

Jan 2022 - Dec 2023 (1 year 11 months)

Developed and managed the content strategy for a Telegram channel, including staff training and efficiency analysis. Introduced new formats and oversaw overall channel management.

Content Strategy Channel Management Performance Analysis Staff Training Digital Media

Head of Media Project

Maidan Media Svobody

Jan 2021 - Dec 2022 (1 year 11 months)

Led the creation of media projects for television and the Internet, overseeing team building and media processes. Managed production, directing, scripting, and information gathering for quality investigative journalism videos.

Media Management Team Leadership Production

Freelance Journalist

Self Employed

Jan 2005 - Dec 2022 (17 years 11 months)

Operated as a freelance journalist, videographer, photographer, and copywriter. Fulfilled duties as a literary and publishing editor, specializing in writing texts of varying complexity.

Freelance Journalism Videography Photography Copywriting Editing Content Writing

PR Director

Stroy City Development Group

Jan 2020 - Dec 2022 (2 years 11 months)

Drafted and implemented comprehensive media plans, providing media support for brand and owner recognition. Handled media troubleshooting, developed information strategies to counter competitors, and managed online reputation.

Media Planning Crisis Management Content Development Reputation Management Video Content

Correspondent

Radio Free Europe/Radio Liberty

Jan 2019 - Dec 2020 (1 year 11 months)

Filmed and wrote news stories, prepared materials for special projects, and contributed news for the website. Conducted live broadcasts and performed various editorial tasks.

Journalism News Reporting Content Writing

Special Correspondent

1+1 Media

Jan 2016 - Dec 2019 (3 years 11 months)

Served as a special correspondent, filming and writing stories for news and special projects. Prepared website materials, conducted live broadcasts, and performed editorial duties, including work in conflict zones.

Special Reporting Content Creation Conflict Zone Reporting

Special Correspondent

TV Channel 112 Ukraine

Jan 2015 - Dec 2016 (1 year 11 months)

Worked as a special correspondent, filming and writing news stories and preparing materials for special projects. Conducted live broadcasts and performed editorial tasks, including assignments in conflict zones.

Special Reporting Broadcasting Field Operations

Education

Degrees, certifications, and relevant coursework

National Aerospace University “Kharkiv Aviation Institute”

Bachelor of Humanities, Public Relations

Completed a Bachelor of Humanities degree with a specialization in Public Relations. Gained comprehensive knowledge in strategic communication, media relations, and brand management.

Kharkiv National University of Arts

Specialist, Theater Directing

Undertook studies in theater directing, focusing on the artistic and technical aspects of stage production. Developed expertise in script interpretation, performance direction, and theatrical design.