Maria Luiza Mota da Silva

Rebuilt social media strategy and visuals, improved consistency, led influencer collaborations, and contributed directly to product visibility and conversions. I manage both @aveiro.farma and the main company's page @lojadoshampoo, on Instagram and TikTok, introducing content strategy from scratch.

Created high-performing paid ads and organic content for global skincare brands with a focus on honesty, education, and visual impact.

Wrote accurate, persuasive descriptions of luxury items, improving product clarity and maintaining brand tone.

I have efficiently carried out medical translations between Spanish and Portuguese, providing clear communication to the patient, ensured consistency and accuracy in descriptions, raising the quality and professionalism of the content. Besides this, also played a vital role in promoting a cohesive tone of voice, inspiring confidence in the future patient.

Produced UGC and TikTok content for Korean beauty brands in paid projects, including Numbuzin, Kaine, and Royal Fern, from concept through filming, editing, and final delivery. Created skincare-focused, storytelling-first posts aligned with beauty and e-commerce positioning.

Managed organic content strategy for B2B client accounts in construction and technical services, translating technical product information into clear content for professional audiences. Improved editorial planning workflows using Miro and Metricool and supported influencer processes from briefs through deliverables.

Grade: 18

Professional Opoortunities:
Management and decision-making in intercultural contexts.
Consultancy in advertising and communication.
Coordination of communication in organizations.
Coordination of socio-professional initiatives.
Organizing and promoting events (conferences, seminars, professional meetings).
Advice and coordination in representation activities.

Grade: Average 18/20 (lowest passing grade: 10); first semester completed

Master’s degree in Languages and Business Relations at Universidade de Aveiro from 2022 to 2023, with the first semester completed.

Grade: 16 (from 0 to 20, being 20 the highest)

Activities and societies: I was elected as a representative by my colleagues in the 3 years of my degree and together with a small team of volunteers, I organized a very successful end-of-course dinner. Of course, it wouldn't have been possible without their help: “Teamwork makes the dream work!”.

Multimedia for 1 year: Photoshop, InDesign, HTML/CSS, video and audio editing.
Business Management.
Spanish (6 levels).
English (6 levels).
Portuguese Language (2 levels).
Portuguese Literature.
Proofreading.
Creative Writing.
Introduction to Publishing.
History of Books and Publishing.
English, Portuguese and Spanish Culture.
Classical Culture.

Grade: Average 16/20 (lowest passing grade: 10)

Bachelor’s degree in Languages and Publishing Studies at Universidade de Aveiro from 2019 to 2022.