I’m looking to join a creative and strategic team in the beauty sector, where I can grow professionally while applying my experience in social media, content creation and digital marketing. I value environments that encourage innovation, collaboration and continuous learning, as well as companies that genuinely care about employee well-being and mental health.
Maria Luiza Mota da Silva
@mariasilva
Hi, welcome! I'm mostly a Social Media creative! Visit my portfolio: www.marialuizasilva.com
What I'm looking for
I started my digital entrepreneurship journey with Ousai Studio (IG: @ousaistudio) and today, I specialize in creating user-generated content (UGC) with an approach that aesthetically redefines the traditional concept, while preserving the original values of honesty inherent in the initial concept (a niche area in the Portuguese digital market).
Through strategic collaborations, I've had the privilege of producing ads for renowned beauty brands such as Numbuzin, Kaine and Royal Fern, amplifying and consolidating their presence on social media. My dedication to client satisfaction and relentless pursuit of growth have been highlighted by my methodical approach and tireless initiative.
Experience
Work history, roles, and key accomplishments
Social Media Manager & Content Creator
Loja do Shampoo
May 2024 - Present (1 year)
Rebuilt social media strategy and visuals, improved consistency, led influencer collaborations, and contributed directly to product visibility and conversions. I manage both @aveiro.farma and the main company's page @lojadoshampoo, on Instagram and TikTok, introducing content strategy from scratch.
Freelance UGC Creator
Self Employed
Apr 2023 - Present (2 years 1 month)
Created high-performing paid ads and organic content for global skincare brands with a focus on honesty, education, and visual impact.
Product Copywriter
Farfetch
Feb 2023 - Sep 2023 (7 months)
Wrote accurate, persuasive descriptions of luxury items, improving product clarity and maintaining brand tone.
Content Assistant
Mediktor
Sep 2022 - Feb 2023 (5 months)
I have efficiently carried out medical translations between Spanish and Portuguese, providing clear communication to the patient, ensured consistency and accuracy in descriptions, raising the quality and professionalism of the content. Besides this, also played a vital role in promoting a cohesive tone of voice, inspiring confidence in the future patient.
Education
Degrees, certifications, and relevant coursework
University of Aveiro
Languages and Business Relations, Languages, Cultures, Management and Marketing.
2022 - 2027
Grade: 18
Professional Opoortunities:
Management and decision-making in intercultural contexts.
Consultancy in advertising and communication.
Coordination of communication in organizations.
Coordination of socio-professional initiatives.
Organizing and promoting events (conferences, seminars, professional meetings).
Advice and coordination in representation activities.
University of Aveiro
Languages and Publishing, Languages
2019 - 2022
Grade: 16 (from 0 to 20, being 20 the highest)
Activities and societies: I was elected as a representative by my colleagues in the 3 years of my degree and together with a small team of volunteers, I organized a very successful end-of-course dinner. Of course, it wouldn't have been possible without their help: “Teamwork makes the dream work!”.
Multimedia for 1 year: Photoshop, InDesign, HTML/CSS, video and audio editing.
Business Management.
Spanish (6 levels).
English (6 levels).
Portuguese Language (2 levels).
Portuguese Literature.
Proofreading.
Creative Writing.
Introduction to Publishing.
History of Books and Publishing.
English, Portuguese and Spanish Culture.
Classical Culture.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Website
marialuizasilva.comPortfolio
instagram.com/lojadoshampooSalary expectations
Social media
Job categories
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