Open to opportunities

Maria Nicole Louise Dayao

@marianicolelouiseday

Message

I design inclusive UX prototypes and craft content that builds trust.

Zimbabwe

Message

What I'm looking for

I’m looking for a product/UX team where I can design inclusive, high-fidelity prototypes and partner with stakeholders. I want room to iterate based on usability feedback and grow my content + design impact across platforms.

I deliver full-cycle UX prototypes focused on user-centered clarity—building user personas, journeys, flows, and user stories, then validating with usability testing and iterative design. I leverage tools like Figma (plus AI tools like Claude/Perplexity/Gemini and 3D character design) to translate research into high-fidelity, interactive prototypes, including a career assessment prototype that resulted in “77% of the study population acquiring career direction.”

Beyond design, I own end-to-end content strategies as a Content Designer—creating tailored multi-platform digital assets to drive brand awareness and customer trust, while maintaining “100% on-time delivery rate” through streamlined workflows and proactive milestone tracking. In leadership roles, I centralized a brand design system to ensure “100% brand consistency,” and I led the end-to-end execution of a fashion sustainability initiative, partnering with “2 businesses” and overseeing donation logistics.

Experience

Work history, roles, and key accomplishments

Invi - B2B Invoicing App Prototype

Google UX Design Professional Certificate

Jan 2025 - Jan 2026 (1 year)

Designed a high-fidelity invoicing experience using a wizard design pattern to simplify complex invoicing user flows. Conducted iterative prototyping for usability, improving the experience for non-tech-savvy users.

Wizard Design Pattern User Flows Prototyping Usability Testing

Multi Bots - Career Assessment Prototype

University of the Philippines Open University

Jan 2024 - Jan 2025 (1 year)

Delivered a full-cycle career assessment prototype by establishing an assessment matrix and integrating 3D character design. Used AI tools and design software to map research data and build a high-fidelity prototype.

Assessment Matrices 3D Character Design AI Tools Figma Spline

Content Designer

Freelance

Jan 2023 - Jan 2024 (1 year)

Owned end-to-end content strategies to drive multi-platform brand awareness and customer trust through tailored digital assets for social media and marketing campaigns. Managed project timelines to achieve on-time delivery by implementing streamlined workflows and milestone tracking.

Content Strategy Social Media Content Workflow Management

Digital Design Lead

UP Acts

Jan 2022 - Jan 2023 (1 year)

Architected and enforced a centralized brand design system to standardize visual identity and maintain brand consistency across distributed projects and teams. Monitored project pipelines to track stakeholder requests, resolve bottlenecks, and identify open tasks to complete projects.

Design Systems Visual Identity Brand Consistency Task Management

Project Lead

Advocacy Project: Damit at Malasakit

Jan 2022 - Present (4 years 6 months)

Directed end-to-end execution of a fashion sustainability initiative. Forged partnerships with businesses and oversaw donation logistics for efficient delivery.

Sustainability In Fashion Partnerships

Fashion Editorial Intern

ABS-CBN’s Metro.Style

Jan 2022 - Present (4 years 6 months)

Synthesized trend research into published fashion articles while collaborating with editorial teams. Ensured brand consistency across the digital platform.

Trend Research Fashion Writing Collaboration With Editorial Teams Brand Consistency