Hailin Chen

Defined visual and interaction standards for human-in-the-loop AI content workflows, balancing automation efficiency with quality control. Designed content layout variants and A/B testing frameworks with success criteria and evaluation rubrics to optimize output quality.

Redesigned discovery-to-purchase flows based on customer feedback and product objectives, simplifying information architecture and reducing decision friction—contributing to a 98% increase in monthly GMV. Led UX writing and information hierarchy experimentation (CTR 0.20%→0.49%, search-to-purchase conversion 8%→15%, sponsored ads ROI 2.0×→3.73×) and built a reusable creator onboarding email system

Led generative user research (interviews, journey mapping) to identify improvement opportunities across companion app and in-vehicle HMI touchpoints. Designed and prototyped high-fidelity interaction flows, then facilitated alignment workshops and delivered annotated prototypes with edge-case documentation and component-state specifications for implementation handoff.

Built a signal-based prioritization framework from social channel data to guide creative direction, content sequencing, and campaign launch planning. Analyzed short-form engagement patterns across TikTok, Reels, and Shorts and translated insights into cross-platform digital design directions, supported by reusable templates and specification guidelines for scalable collaboration.

Mapped current- and future-state workflows through stakeholder interviews and usability testing, identifying friction points in legacy information architecture to improve task completion clarity and flow efficiency. Built and organized a reusable AEM component library, applied WCAG-informed accessibility standards, and validated improvements through iterative usability testing to reduce task compl

Pursued an MFA in Service Design, focusing on designing service experiences through research, synthesis, and human-centered methods.

Studied Visual Communication Design (BFA) with training in design foundations and visual communication principles.

Completed the Google UX Design Certificate program.