At Ford, I manage Martech initiatives focused on updates and improvements to the corporate website, as well as Ford Brazil's and Ford Pro's LinkedIn pages.
I own the Ford Pro brand end-to-end, covering product launches, media execution, martech, and day-to-day communication. Before becoming a Marketing Analyst, I supported influencer lending, campaign and asset production, and CRM materials as a Marketing Intern.
I began my career path at Ford in Communications, developing communication strategies, press releases, Q&As, and branded content as a Communications / PR Intern. I graduated in Public Relations from USP and also served as PR Director at ECAJr., where I managed media relations and communications consulting, secured sponsorships, and organized events.
