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maria lucia vallejo

@marialuciavallejo

Social Media Manager at Big Al's Restaurants, with experience creating content calendars and tracking campaign performance.

Spain

Message

At Big Al's Restaurants, I work as a Social Media Manager. At OHMM Different Media Concept, I managed social media accounts and planned monthly content calendars aligned with marketing goals.

At PUNTO BELLO, I created graphic materials and branding assets using Adobe Creative Suite, supported paid campaigns, and produced SEO-friendly content. I also conducted market research and designed segmented email campaigns.

Experience

Work history, roles, and key accomplishments

Current

Social Media Manager

Current

Big Al's Restaurants

Dec 2024 - Present (1 year 10 months)

Worked as Social Media Manager at Big Al's Restaurants.

Current

Internship in Graphic Design & Marketing

Current

OHMM Different Media Concept

Jun 2024 - Present (2 years 4 months)

Managed social media accounts across Instagram, TikTok, Facebook, LinkedIn, and X.
Planned and executed monthly content calendars aligned with marketing goals.
Created copy, visuals, and campaign content to increase engagement and brand visibility.
Monitored KPIs (reach, engagement, conversions) and prepared performance reports.
Proposed content optimizations based on analytics insights.
Supported

MARKETING & CUSTOMER OPERATIONS ASSISTANT

Hellmann Worldwide Logistics

May 2023 - Jul 2023 (2 months)

Conducted lead generation and client prospecting using CRM tools.
Maintained updated customer database and sales pipeline tracking.
Supported communication with clients and internal teams to ensure service quality.
Managed administrative processes including invoice generation and follow-up.
Strengthened customer experience through proactive coordination and support.

DIGITAL MARKETING & SOCIAL MEDIA ASSISTANT

PUNTO BELLO

Jan 2021 - Feb 2023 (2 years 1 month)

Managed social media planning and publishing to improve online presence.
Created graphic materials and branding assets using Adobe Creative Suite.
Conducted competitor analysis and market research for growth opportunities.
Supported paid campaigns (Google Ads, Facebook & Instagram Ads).
Designed newsletters and segmented email campaigns to improve open rates.
Produced SEO-friendly content and keyw