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Maria Kikot

@mariakikot

B2B-focused graphic and web designer driving lead growth and dealer network expansion.

United States
Message

What I'm looking for

I seek a B2B role where I can combine design and digital marketing to drive measurable lead growth, own end-to-end campaigns, and scale dealer or partner networks.

I am a B2B-focused graphic and web designer with 10+ years of experience in construction and manufacturing industries, delivering measurable marketing and design results.

I've led brand, web and campaign initiatives that grew a dealer network from 5% to 80% market coverage and launched 10+ websites and 200+ marketing assets to boost lead generation.

My full-stack design skill set includes Adobe Creative Suite, Canva, WordPress, HTML/CSS, and email marketing platforms, and I have hands-on experience optimizing PPC, on-page SEO and reducing CPL to $15 for high-value sales.

I combine creative design, print production oversight and data-driven digital marketing to produce consistent brand experiences and scalable B2B growth.

Experience

Work history, roles, and key accomplishments

IG
Current

Head of Marketing

100Igr

Jan 2018 - Present (7 years 9 months)

Led marketing and development, growing B2B dealer network from 5% to 80% market coverage through targeted PPC, email campaigns (avg. 28% open rate) and digital engagement tools. Oversaw print production and dealer engagement strategies to strengthen long-term partnerships.

IG

Marketing and Design Specialist

100Igr

Jan 2013 - Jan 2018 (5 years)

Launched corporate websites and landing pages, increasing qualified lead generation by 25% in the first year and reducing CPL to $15 for high-ticket sales via on-page SEO and targeted PPC. Designed 200+ marketing assets supporting national exhibitions and sales enablement.

Project Manager

3840

Jan 2011 - Jan 2013 (2 years)

Coordinated development of client websites and marketing projects, ensuring on-time delivery and client satisfaction while producing marketing materials and managing content.

Education

Degrees, certifications, and relevant coursework

EC

Elena Baryshkina Course

Certificate, Graphic and Web Design

2025 - 2025

Completed a Graphic and Web Design course focused on modern design and web practices.

YA

Yandex.Practicum

Certificate, Web Development / Front-end

2022 - 2022

Completed a Web Development front-end program with a focus on JavaScript.

Skillbox logoSK

Skillbox

Certificate, Internet Marketing / SEO / HTML/CSS

2021 - 2021

Completed multiple professional courses in Internet Marketing, SEO, and HTML/CSS.

GA

GamesAcademy

Certificate, Web Testing

2020 - 2020

Completed web testing courses covering testing methodologies and tools.

GeekBrains logoGE

GeekBrains

Certificate, Internet Marketing

2017 - 2017

Completed a course in Internet Marketing Basics.

SI

Studio iFish

Certificate, SEO Optimization

2016 - 2016

Completed a course in SEO Optimization.

DU

Don State Technical University

Specialist's Degree, Global Economy and Innovative Business

Completed a Specialist's Degree program in Global Economy and Innovative Business.

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Maria Kikot - Head of Marketing - 100Igr | Himalayas