Maria Kikot
@mariakikot
B2B-focused graphic and web designer driving lead growth and dealer network expansion.
United StatesWhat I'm looking for
I am a B2B-focused graphic and web designer with 10+ years of experience in construction and manufacturing industries, delivering measurable marketing and design results.
I've led brand, web and campaign initiatives that grew a dealer network from 5% to 80% market coverage and launched 10+ websites and 200+ marketing assets to boost lead generation.
My full-stack design skill set includes Adobe Creative Suite, Canva, WordPress, HTML/CSS, and email marketing platforms, and I have hands-on experience optimizing PPC, on-page SEO and reducing CPL to $15 for high-value sales.
I combine creative design, print production oversight and data-driven digital marketing to produce consistent brand experiences and scalable B2B growth.
Experience
Work history, roles, and key accomplishments
Head of Marketing
100Igr
Jan 2018 - Present (8 years 5 months)
Led marketing and development, growing B2B dealer network from 5% to 80% market coverage through targeted PPC, email campaigns (avg. 28% open rate) and digital engagement tools. Oversaw print production and dealer engagement strategies to strengthen long-term partnerships.
Advertising Specialist
Yandex
Jan 2019 - Dec 2020 (1 year 11 months)
Designed and deployed 50+ landing pages and ad creative packages per quarter on Yandex.Direct and advised SMB clients on A/B testing and visual strategies, improving campaign CTRs by ~15% and increasing marketing ROI.
Marketing and Design Specialist
100Igr
Jan 2013 - Jan 2018 (5 years)
Launched corporate websites and landing pages, increasing qualified lead generation by 25% in the first year and reducing CPL to $15 for high-ticket sales via on-page SEO and targeted PPC. Designed 200+ marketing assets supporting national exhibitions and sales enablement.
Project Manager
3840
Jan 2011 - Jan 2013 (2 years)
Coordinated development of client websites and marketing projects, ensuring on-time delivery and client satisfaction while producing marketing materials and managing content.
Project Manager
WebFront
Jan 2008 - Jan 2011 (3 years)
Supported website content creation and coordinated design projects for small businesses, gaining experience in print advertising materials and project coordination.
Education
Degrees, certifications, and relevant coursework
Elena Baryshkina Course
Certificate, Graphic and Web Design
2025 - 2025
Completed a Graphic and Web Design course focused on modern design and web practices.
Yandex.Practicum
Certificate, Web Development / Front-end
2022 - 2022
Completed a Web Development front-end program with a focus on JavaScript.
Skillbox
Certificate, Internet Marketing / SEO / HTML/CSS
2021 - 2021
Completed multiple professional courses in Internet Marketing, SEO, and HTML/CSS.
GamesAcademy
Certificate, Web Testing
2020 - 2020
Completed web testing courses covering testing methodologies and tools.
GeekBrains
Certificate, Internet Marketing
2017 - 2017
Completed a course in Internet Marketing Basics.
Studio iFish
Certificate, SEO Optimization
2016 - 2016
Completed a course in SEO Optimization.
Don State Technical University
Specialist's Degree, Global Economy and Innovative Business
Completed a Specialist's Degree program in Global Economy and Innovative Business.
Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
Job categories
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