Looking for a job

Maria Isabel Porta

@mariaisabelporta

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I turn marketing and digital data into decision-ready business insights.

Spain

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What I'm looking for

I'm looking to use SQL, Python, BI dashboards, and digital analytics to connect marketing performance with clear business decisions, collaborating closely with marketing, business, and technical teams.

I've analyzed marketing performance at JELLIBY, using GA4 and campaign data to turn organic, paid, and email-channel trends into actionable client decisions. I built GTM tagging strategies and DataLayer event configurations that supported reliable reporting and attribution.

I delivered monthly and quarterly Looker Studio dashboards that combined web analytics, CRM, and campaign data into a dependable stakeholder view. I've also analyzed Mailchimp and HubSpot performance, conducted SEO keyword research, and communicated findings across account, strategy, and technical teams.

More recently, I owned The Undercurrent Radar end-to-end, analyzing funding patterns across 175 countries and 196K startups with SQL and Python. I enjoy connecting rigorous data preparation, dashboards, and marketing context to clear business decisions.

Experience

Work history, roles, and key accomplishments

Digital Analyst

Jelliby

Oct 2021 - May 2023 (1 year 7 months)

Analyzed marketing channel performance using GA4 and campaign data, built and maintained GTM tagging strategy, and delivered performance dashboards in Looker Studio. Conducted SEO keyword research and analyzed email/CRM data to optimize campaigns.

SQL Python BigQuery GA4 GTM Datalayer SEO Mailchimp HubSpot Looker Tableau Power BI DBT Fivetran A B Testing Excel

Education

Degrees, certifications, and relevant coursework

Le Wagon

Certificate, Data Analytics

2026 - 2026

Intensive, hands-on program covering SQL, Python, BigQuery, Power BI, Looker Studio and dbt, with practical experience in data analysis, data preparation, ETL workflows and dashboard development through real-world projects.