At Wakefern Food Corp., I launched and produced the Meal Inspiration branded video series end to end, delivering more than 1,000 episodes across YouTube, social, web, and in-store displays. One recipe video reached 5.5K organic views.
I designed and adapted weekly campaign assets for channels including social, streaming, digital billboards, email, and in-store screens. I also integrated generative AI tools into creative workflows while maintaining brand quality.
Earlier at Wakefern Food Corp., I built an in-house commercial photography studio from the ground up, replacing outsourced production and saving approximately $300K annually. I produced photography for packaging, advertising, e-commerce, and corporate marketing campaigns.
As a freelance visual communication and photography professional, I create photography, video, and design for regional businesses, nonprofits, and community organizations. I’m actively integrating Adobe Firefly into creative production workflows.
