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Marco Venegas

@marcovenegas1

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SEO specialist driving growth through technical and content optimization.

Mexico

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What I'm looking for

I seek roles where I can lead SEO strategy and cross-functional teams to drive measurable organic growth, focus on technical optimization and content-driven ROI.

I am an SEO specialist with 12+ years of combined experience in technical SEO, content optimization, and digital marketing, focused on driving measurable growth for high-traffic hospitality and tourism websites.

I lead keyword research, implement structured data (product/review, event, FAQ, app, video, blog), maintain site health above 90 across 15+ websites, and coordinate cross-functional teams including UX, UI, copy, paid search, media management and IT to deliver results.

My achievements include surpassing monthly SEO transaction goals, reaching 87% of the 2025 transactions goal as of August, increasing organic transaction and revenue share (36.6% and 38.9%), and leading an ultra-luxury hotel redesign that grew sessions 17.39% and transactions 233.33% YoY.

Experience

Work history, roles, and key accomplishments

Current

SEO Specialist

Current

Grupo Xcaret

Jan 2021 - Present (4 years 10 months)

Led technical and content SEO for Grupo Xcaret, driving triple-digit growth in transactions and reaching 87% of 2025 transactions goal by August; improved organic search participation to 36.6% of transactions and 38.9% of revenue. Maintained site health above 90% across 15+ sites, implemented schema types, guided cross-functional teams, and led an ultra-luxury hotel redesign that increased session

Technical SEO Google Analytics Keyword Research CRO Cross Functional Collaboration