marcela canducci
@marcelacanducci
Founder and digital communication consultant specializing in storytelling, content marketing, and personal branding.
ArgentinaWhat I'm looking for
I’m Marcela Canducci, a national broadcaster and founder of the digital travel magazine Córdoba de Viaje. With over 25 years of experience across media, university teaching, digital communication consulting, and content creation, I bring strategy and storytelling together to build audience trust and brand presence.
As the Founder and Director, I provide strategic direction and lead content management and production for Instagram, YouTube, TikTok, Threads, X, and Facebook. I also develop brand identity design and digital campaigns, and I handle photographic coverage of tourist destinations to make every piece of content feel vivid and authentic.
Since 2001, I’ve been a tenured professor in Digital Communication at Colegio Universitario de Periodismo, training students of broadcasting and journalism and mentoring recognized communicators in Córdoba media. I bring that same clarity to my social media work—designing and creating personal and professional accounts, building marketing campaigns, and supporting social media management as a mentor and consultant.
Earlier in my career, I worked as a broadcaster for radio & TV (1986–2007), hosting programs and leading production and journalistic coverage. Today, I continue combining voice, audiovisual production, and strategic communication to help teams and creators grow with leadership, creativity, and analytical thinking.
Experience
Work history, roles, and key accomplishments
Digital Media Founder
Córdoba de Viaje
Jul 2023 - Present (2 years 11 months)
Directed and produced content for a digital travel magazine, managing publishing across Instagram, YouTube, TikTok, Threads, X, and Facebook. Built brand identity, ran digital campaigns, and delivered photographic coverage of tourist destinations.
Digital Communication Professor
Colegio Universitario de Periodismo
Mar 2001 - Present (25 years 3 months)
Trained university students in broadcasting and journalism and mentored recognized communicators in Córdoba media. Delivered ongoing instruction in digital communication practices and professional development for media careers.
Cultural Project Director
Amocba – Cultural Project
Nov 2018 - Jul 2023 (4 years 8 months)
Led the artistic and communication direction of a cultural project, producing visual campaigns and supporting cultural curatorship. Created and managed content to strengthen the project’s public presence.
Academic Coordinator & Professor
La Metro, School of Design and Communication
Feb 2016 - Nov 2019 (3 years 9 months)
Coordinated academic curriculum by designing programs and selecting faculty, supporting course delivery and training. Taught audiovisual production and public speaking with a focus on practical media communication skills.
Education
Degrees, certifications, and relevant coursework
La Metro, Córdoba
Degree in Audiovisual Communication, Audiovisual Communication
2018 - 2020
Degree in Audiovisual Communication completed from 2018 to 2020.
IICANA
English (Conversational), English
1994 - 1999
Conversational English studies from 1994 to 1999.
La Metro, Córdoba
Photography, Photography
2019 -
Photography training completed in 2019.
Colegio Universitario de Periodismo
Pedagogical Training, Pedagogy
2016 - 2019
Pedagogical training with multiple academic years spanning 2016 through 2019.
University of Salamanca
Postgraduate in Communication, Marketing & Advertising, Social Media Management, Communication, Marketing & Advertising
2020 -
Postgraduate in Communication, Marketing & Advertising with a focus on Social Media Management.
ISER
National Broadcaster
1989 - 1991
Training as a National Broadcaster from 1989 to 1991.
Colegio San Luis Gonzaga
High School
1980 - 1986
High school education completed from 1980 to 1986.
Fine Arts
National Teaching Degree in Arts and Classical Dance, Arts and Classical Dance
1980 - 1986
National teaching degree in Arts and Classical Dance completed from 1980 to 1986.
Availability
Location
ArgentinaAuthorized to work in
Job categories
Skills
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