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Manvi Varshney

@manvivarshney

Alliance Associate at Wipro managing technology partnerships and go-to-market strategy; grew a microsite program from one site to 5+.

India

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At Wipro, I manage strategic partnerships with technology partners, including AI companies. I handle partner onboarding, agreements and deal management, and work with business leaders on go-to-market strategy and value propositions.

Before moving into alliances, I led content strategy for Wipro business unit microsites, growing the program from one site to 5+ and reaching over 12,000 visits. I also built and maintained a library of 100+ case studies and created sales enablement content.

At Tata Power-DDL, I analyzed and forecast data across 10,000+ records in Advanced Excel to support business planning. I also built GlobalGyan Academy’s Instagram presence from scratch, creating posts and Canva designs.

Experience

Work history, roles, and key accomplishments

Current

Alliance Associate

Current

Wipro Ltd

Jun 2026 - Present (5 months)

Manage strategic partnerships with technology partners, including AI companies, handling onboarding, agreements, and deal management. Collaborate with business leaders on go-to-market strategy and own the partner ecosystem page on wipro.com.

Strategic Partnerships Partnership Management Agreements Deal Management Go To Market Strategy Value Proposition Content Strategy Stakeholder Management

Marketing Communications Specialist

Wipro Ltd

Jun 2022 - Jun 2026 (4 years)

Led content strategy for 5+ business unit microsites, growing the program from one site and achieving over 12,000 visits. Produced sales enablement content and managed a library of 100+ case studies.

Content Strategy Digital Properties Case Studies Sales Enablement Performance Metrics KPI Tracking Trend Analysis Reporting Power BI Excel Cross Functional Collaboration Program Management

Digital Marketing Intern

GlobalGyan Academy

May 2021 - Jul 2021 (2 months)

Built the academy's Instagram presence from scratch, creating posts and designing creatives in Canva. Grew audience engagement based on feedback.

Social Media Content Creation Canva Audience Engagement

Business Analyst Intern

Tata Power-DDL

May 2021 - Jun 2021 (1 month)

Analysed and forecast data across 10,000+ records in Advanced Excel to support business planning. Created reports and charts to help track performance metrics and identify trends.

Excel Data Analysis Forecasting Reporting Trend Analysis

Education

Degrees, certifications, and relevant coursework

FORE School of Management

MBA, Marketing & International Business

2020 - 2022

Activities and societies: Class Representative; part of the Centre for Entrepreneurship Development (CED).

Pursued an MBA in Marketing and International Business, serving as Class Representative and participating in the Centre for Entrepreneurship Development.