At VIVA / Fifty & Free, I built a research-to-publishing workflow around audience questions, content pillars and campaign goals, helping grow the Instagram presence to 7,000+ followers. I tested hooks, topics and formats, using engagement and reach signals to refine content; one Reel reached 49.9K likes.
I also managed community interactions and coordinated social posts, short-form content and campaign timing. In paid campaigns, I used audience targeting, creative testing and performance review, with selected creatives achieving lead costs around EUR 5.65.
