At Adobe Express, I create campaign creatives, with one design driving 53K+ downloads and later scaling into a paid acquisition push. I’ve also developed reusable templates and culturally rooted design systems for Indian festivals.
At Swiggy, I led Christmas 2024 WhatsApp and emailer creative that achieved a CTR above 3%, and contributed creative direction for the ONE BLACK initiative. Earlier, I designed for brands including Cadbury Fuse, Amazon, and UNIBIC during internships at Ogilvy and Mather, Nykaa, and 82point5.
