Open to opportunities

Manola Tobon

@manolatobon

Creative business and production leader with 12+ years uniting film, music, and technology into profitable global projects.

Colombia

Message

What I'm looking for

I’m looking for a role where I can lead B2B growth and global alliances while directing creative production—blending technical excellence, process optimization, and brand communications to build profitable cultural projects.

I’m a creative and strategic leader with over 12 years at the intersection of cultural industries, film, music, and technology. I transform artistic visions into profitable commercial projects by unifying creative direction, logistical management, and B2B business expansion for global brands.

I’ve led global alliances and commercial strategy with partners including Netflix, Dolby, LG, Amarilo, and MAMM. From brand direction and 360° account management to music supervision, content curation, and large-scale production logistics, I bring process optimization, multidisciplinary leadership, and technical excellence to deliver impact in national and international markets.

Experience

Work history, roles, and key accomplishments

Business Development & Strategy

La Tina Sound Design & Film Scoring

Jan 2022 - Jan 2025 (3 years)

Led the commercial and alliance strategy for original music and sound post-production projects, partnering with Netflix, Dolby, and LG. Built B2B growth and digital marketing plans and directed the brand’s visual identity to meet technical excellence standards.

Strategic Alliances Creative Strategy Digital Marketing Negotiation Project Management

Global Innovation Director

All In Group

Jan 2021 - Jan 2022 (1 year)

Directed creative and strategy/technical execution for key clients (Amarilo, Teatro Ripio, Alfred, Habi) while managing LG/Dolby alliances and 360° brand account work. Implemented process improvement methodologies to drive project innovation and commercial growth.

B2B Account Management Creative Direction Strategic Innovation Process Optimization Alliance Management

Executive Producer & Curator

Museo de la Ciudad

Jan 2020 - Jan 2021 (1 year)

Led executive and technical production for the large-scale installation Fragmentos Obsoletos, coordinating international logistics and resources. Managed production workflows using CRM/project tools (HubSpot, Monday.com, Asana) while leading curatorship.

Technical Production International Logistics HubSpot Monday.Com Asana

Brand Communications Director

El Munequero

Jan 2019 - Jan 2021 (2 years)

Led end-to-end 360° brand and content communication strategy, directing new business development and supervising content creation and curatorship. Delivered music supervision and cultural/digital marketing to strengthen market positioning for artistic events.

Music Supervision Content Marketing New Business Development Cultural Marketing Digital Marketing

Creative & Production Lead

El Suiche, Morfina Records & Transfusion

Jan 2015 - Jan 2020 (5 years)

Led creative and production strategy across multiple platforms, focusing on audience acquisition and brand positioning. Orchestrated logistics and budgets for 60+ national and international concerts/events and executed strategic alliances plus PR and digital marketing campaigns with national and international impact.

Logistics Management Budgeting Public Relations Digital Marketing Technical Production Strategic Alliances

Creative Content Lead

Caracol Television & Shock

Jan 2018 - Jan 2019 (1 year)

Provided creative direction and realization of Sonidos Modulados, a series of video capsules for digital audiences. Managed executive production and cultural management to support content quality and audience reach.

Audiovisual production Creative Direction Video Content Creation Digital Content Strategy Audience Engagement

Digital Art Workshops Producer

MAMM

Jan 2014 - Jan 2018 (4 years)

Produced and curated conversations and workshops on digital art and new technologies, connecting international creative vanguards with Colombia’s artistic community. Coordinated creativity and marketing initiatives as part of Tachyons+ Creativity & Marketing (USA).

Digital Art Workshops Curators New Technologies Event Production