At Coldwell Banker Egypt, I redesigned key CRM workflows into a mobile sales experience that increased lead creation by 43%. I also designed manager and sales experiences that improved team performance and action follow-up.
At NDS for Marketing Solutions, I led the end-to-end design of Jawlet Saeeh across mobile and web as the sole product designer. Its soft launch ran with 100 users and achieved a 91% satisfaction rate.
Across Wuilt, Jacksi LTD, Reviv Solutions, and GITA IT, I contributed to website and e-commerce builder improvements, designed mobile applications and responsive e-commerce templates, and created internal platforms and systems. My work spans user research, product and UI/UX design, design systems, prototyping, and design-to-development handoff.

