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Mahika Arora

@mahikaarora

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SEO professional specializing in GEO, Semantic Search, and E-E-A-T to drive scalable organic growth.

India

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What I'm looking for

I seek a role where I can lead SEO and content strategy, solve technical SEO challenges, and drive measurable organic growth in a collaborative, growth-oriented team.

I am a results-driven SEO professional focused on GEO (Generative Engine Optimization), Semantic Search, and E-E-A-T strategies to boost AI Overview visibility and sustainable organic growth.

At Growify Digital I developed tailored content and technical SEO approaches for luxury brands, driving hundreds of thousands to millions of impressions and tens of thousands of clicks for key clients.

Previously, I engineered GEO strategies that achieved #1 rankings for high-intent keywords within 60 days, implemented advanced schema markup, and scaled brand authority through topic clustering, backlink acquisition, and semantic SEO.

I have a strong record of resolving technical SEO issues, improving site performance and architecture, and delivering measurable organic traffic increases while mentoring teams and improving processes.

Experience

Work history, roles, and key accomplishments

SEO Specialist

Growify Digital

May 2025 - Nov 2025 (6 months)

Orchestrated content and technical SEO for luxury brands, driving 28.2K clicks and 1.44M impressions for Tarun Tahiliani and 19.7K clicks and 10.6M impressions for Aisha Rao while resolving duplicate pages and optimizing heading tags to maintain average SERP positions of 8.4 and 8.3.

Content Strategy Technical SEO E E A T Site Health Heading Tag Optimization Duplicate Content Resolution

SEO Executive

DualMint

Feb 2024 - May 2025 (1 year 3 months)

Implemented GEO and AI-overview focused SEO and advanced schema markup to achieve #1 rankings for high-intent keywords within 60 days and grew brand authority via Topic Clustering and backlink-driven content, doubling LinkedIn following to 1,000+.

GEO Clustering Backlinks AI Overview Optimization Organic Growth

SEO Executive

Zavops

Mar 2023 - Jan 2024 (10 months)

Resolved 100% of technical SEO issues and optimized site architecture, resulting in a 70% increase in organic traffic and top-5 rankings for 80% of high-intent keywords, securing top-5 positions for 15+ core keywords within three months.

Technical SEO On Page Optimization SEO Optimization

Education

Degrees, certifications, and relevant coursework

MITSDE

Postgraduate Diploma in Management, Management

2023 - 2025

Grade: 8.0

Postgraduate Diploma in Management (PGDM) with specialization related to AICTE-accredited program completed between 2023 and 2025, achieving a 8.0 CGPA.