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Maheshnarayan Iyer

@maheshnarayaniyer

Message

I build brand identities, campaigns, and launch content for hospitality, F&B, retail, and lifestyle brands.

India

Message

I've taken hospitality, F&B, retail, and lifestyle brands from a single-line brief to launch, building names, narratives, visual systems, copy, and go-to-market content.

At Streamline Solutions, I led creative development for nine hotels and five restaurants, taking Grazie Queenstown, Grazie Wellington, Poneke Poke House Auckland, and Tara Travel DMC from brand development through launch.

I've also worked across global IP and hospitality accounts at DEI, Thomas Cook, including Universal Studios, Disney, Marriott, Emaar, and Club Med, handling design, copy, client servicing, and campaign framing.

I direct visual, written, and campaign work across social, digital, print, web, and exhibitions; mentor junior creatives; and use AI tools deliberately without compromising craft, quality, or consistency.

Experience

Work history, roles, and key accomplishments

Senior Visualiser

Difference

Jan 2025 - Mar 2026 (1 year 2 months)

Led brand development, visual identity, copy, and campaign strategy for a client on a contract engagement, covering full scope from concept through delivery. Directed visual output across social, digital advertising, web, and presentation work, integrating AI tools into the workflow.

Brand Development Visual Identity Campaign Strategy Copywriting Social Media Digital Advertising Web Design AI Tools Creative Direction Mentorship

Creative Lead

Streamline Solutions

Jul 2023 - Nov 2024 (1 year 4 months)

Sole point of client contact for visual and creative development across a portfolio of 9 hotels and 5 restaurants, owning brand, marketing, and visual communication end-to-end. Directed a cross-disciplinary team and set ongoing social content strategy across the full client base.

Brand Development Brand Identity Copywriting Campaign Rollout Creative Direction Team Leadership Social Content Strategy SEO SMO Print Design Digital Design Newsletter Production Exhibition Design

Senior Graphic Designer

DEI, Thomas Cook

May 2022 - May 2023 (1 year)

Served as a client-facing design contact on a roster of global IP and hospitality accounts, handling design and copy, and coordinating directly with client and agency stakeholders. Managed client servicing, supported business development on RFP presentations, and ran design project components independently.

Graphic Design Client Servicing Copywriting Presentation Design RFP Development Project Management Stakeholder Coordination

Production Designer

EMX Digital

Apr 2020 - May 2022 (2 years 1 month)

Owned production design end-to-end, brief through final delivery across print, digital, web, and social, working directly with partner agencies to develop and land campaigns. Acted as client servicing associate and shaped campaign copy, content, and creative concept.

Production Design Print Design Digital Design Web Design Social Media Client Servicing Copywriting SEO SMO Brand Guidelines

Graphic Designer

Akara Rugs

Feb 2019 - Mar 2020 (1 year 1 month)

Owned e-commerce visual production including image editing, product thumbnails, and catalogues, alongside marketing collateral such as exhibition invitations, stall design, and banners. Developed rug pattern designs to client brief.

Graphic Design Ecommerce Photo Editor Product Catalogs Exhibition Design Print Collateral Copywriting Pattern Design

Design Associate

EMX Digital

Aug 2018 - Dec 2018 (4 months)

Translated campaign and event briefs into finished creative across visual and written material under senior design direction. Contributed to brand identity elements, print collateral, and digital assets.

Graphic Design Brand Identity Print Collateral Digital Assets Creative Direction